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Trent History of Medicine Lecture: The Materiality of the Brand: Form, Function, and the Pharmaceutical Trademark
Dr. Jeremy Greene will explore the limits of patents and trademarks in the sphere of pharmaceutical intellectual property. Sponsored by the Rubenstein Library History of Medicine Collections, the John W. Hartman Center for Sales, Advertising & Marketing History, and the Trent Center for Bioethics, Humanities & History of Medicine.
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