UNC Family Medicine wins Mother-Baby Award for Outpatient Healthcare Clinics

The North Carolina Breastfeeding Coalition has awarded UNC Family Medicine Center the Mother-Baby Award for Outpatient Healthcare Clinics. Awardees represent the best our state has to offer in terms of support for the breastfeeding family.

UNC Family Medicine wins Mother-Baby Award for Outpatient Healthcare Clinics click to enlarge The MCH team: Ami Goldstein, Lisa Biggs, Siobhan Wulff, and Narges Farahi.

Media Contact: Heather Wilson, heather_wilson@med.unc.edu

The North Carolina Breastfeeding Coalition has awarded UNC Family Medicine Center the Mother-Baby Award for Outpatient Healthcare Clinics. Awardees represent the best our state has to offer in terms of support for the breastfeeding family. UNC Family Medicine Center joins a growing number of awardees committed to evidence-based, high-quality breastfeeding support.

The Mother-Baby Award for Outpatient Healthcare Clinics is open to any outpatient medical clinic serving pregnant and/or postpartum women and children in North Carolina. Participation is voluntary and free of charge. There are no site visits required. Awardees benefit from public recognition of mother-baby friendly care.

 “UNC Family Medicine has proudly accepted this award,” said Siobhan Wulff RN, Perinatal clinical nurse coordinator at UNC Family Medicine. Wulff led the charge in advancing Family Medicine’s breastfeeding support so that the clinic would be eligible for the award. She was joined by the Maternal and Child health team, Farahi Narges, MD, Ami Golstein CNM, MSN, FNP, and Lisa Biggs, program administrator. 

“This is a tremendous accomplishment as awardees represent the best our state has to offer in terms of support and education for the breastfeeding family in the outpatient setting,” added Wulf. “UNC Family Medicine Center joins a growing number of awardees committed to evidence-based, high-quality breastfeeding support. This award reflects a collective commitment of our entire staff as we support all FMC mother baby dyads by providing the very best care and expertise in lactation education and support.”

This competitive award signifies excellence in support for breastfeeding families. 

Providers must:

  • complete advanced education in lactation support,
  • provide quality patient education to ensure that mothers achieve their infant feeding goals,
  • eliminate all advertising from infant formula manufacturers’, and
  • ensure that their patients have access to breastfeeding support in the community.

Criteria for the award are based on the “Baby-Friendly USA Guidelines and Evaluation Criteria,” and the Academy of Breastfeeding Medicine’s “Clinical Protocol #14: Breastfeeding-Friendly Physician’s Office: Optimizing Care for Infants and Children.” 

An online application is available at http://ncbfc.org/mother-baby-friendly-clinic-award/

Applications are reviewed biannually in February and July.

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