DUKE-Trent Hist of Med: Jeremy Greene: Materiality of the Pharmaceutical Brand

Jeremy Greene, M.D., Ph.D., will speak on: "The materiality of the brand: Form, function, and the pharmaceutical trademark." A reception will follow the lecture.

When Oct 23, 2013
from 05:30 PM to 07:00 PM
Where Duke: Perkins Library Rm 217
Contact Name
Contact Phone (919)684-8549
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Dr. Greene’s talk will explore the limits of patents and trademarks in the sphere of pharmaceutical intellectual property, and illuminate a century of controversy over the clinical, public health, and financial value of “look-alike drugs,” generic drugs that imitated their brand-name counterparts down to exact parameters of size, shape, and color. His historical analysis addresses thorny questions about which qualities of a brand-name drug are considered private property and whether parts of a drug other than its active ingredients (e.g., pill color) can affect its clinical function.

Dr. Greene is Associate Professor, Elizabeth Treide and A. McGehee Harvey Chair in the History of Medicine at the Johns Hopkins University’s Institute for the History of Medicine. His broader research interests focus on the history of disease, the history of global health, and the relationship between medicine and the marketplace.  Dr. Greene also practices internal medicine at the East Baltimore Medical Center and the Johns Hopkins University Hospital.  He has published on a wide variety of topics and his most recent book with Elizabeth Siegel Watkins is, Prescribed: Writing, Filling, Using, and Abusing the Prescription in Modern America, Johns Hopkins University Press, 2012.