KeywordMatches

One major advantage of having our own Google search appliance (versus using www.google.com) is that we are able to take advantage of the appliance’s KeywordMatch feature. KeywordMatches are administrator defined keywords that push specific websites up to the top of our School of Medicine/UNC Health Care search results. In other words, instead of relying on Google’s traditional page ranking system, we are able to specify the top results we want our users to see when searching on our sites.

KeywordMatch Example: Health Sciences Library

At any given time, if a user enters the word “library” in our search boxes, over 9000 results appear. When we took a look at the school’s Google Analytics reports, we found that many users were trying to find Health Sciences Library. Unfortunately, Health Sciences Library wasn’t one of the top results; in fact, it was on the 2nd page of search results! To make it easier for our users to find, we decided to add a KeywordMatch. We specified that any time a user enters the terms “hsl”, “health sciences library”, or “library”, the first result would always take them to the Health Science Library site.

Submitting Your Own KeywordMatches

If you would like to submit your own KeywordMatches, send an email to webhelp@med.unc.edu with the following information:

1. Keywords  (Which keywords do you suspect your users will enter into the search box to find your site? Note: Keywords are not case sensitive.)
2. Site and URL (Once the user enters the keyword into the search box, what site name and URL do you want to appear?)

Please Note: To maintain a consistent user search experience, most KeywordMatches appear on both the UNC School of Medicine and UNC Health Care sites.  In the case of keywords that may have multiple KeywordMatch requests, we are able to list several KeywordMatches although some requests may require further consideration and coordination between the two institutions.