UNC School of Medicine
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Guide to Internal & External Communications
Important guidelines from UNC Health Care.
Is it UNC Health Care or UNC Healthcare? Is it okay to write UNC-CH School of Medicine? What's the proper way to refer to a physician/researcher/chair? Successful branding goes beyond a common look and feel; branding also encompasses the way content is written throughout a site.
Take a look at the Guide to Internal & External Communications from Public Affairs and Marketing for tips on standardizing your content.