Site Search

Search Box
The School of Medicine has its own powerful, internal search that uses a localized version of Google's engine. By default, this searches a collection of published content within all School of Medicine and UNC Health Care sites, but it is possible for users to search your site exclusively, as well.
One major advantage of using Google Site Search (GSS) is that we're able to take advantage of Google's "Promotion" feature. Promotions are administrator defined keywords that push specific websites up to the top of our School of Medicine/UNC Health Care search results. In other words, instead of relying on Google’s traditional page ranking system, we are able to specify the top results we want our users to see when searching on our sites.
Search Engine Optimization
Search Engine Optimization (SEO) can be described as the legwork required to ensure that your audience and content find each other as easily as possible. This is comprised of practical things you can do on your site, as well as things you can do outside of your site. Consider the following to obtain more favorable rankings, regardless of the search engine used (internal School of Medicine/Health Care, or an outside engine like Google, Yahoo, or Bing).