Search Engine Optimization

Search Engine Optimization (SEO) can be described as the legwork required to ensure that your audience and content find each other as easily as possible. This is comprised of practical things you can do on your site, as well as things you can do outside of your site. Consider the following to obtain more favorable rankings, regardless of the search engine used (internal School of Medicine/Health Care, or an outside engine like Google, Yahoo, or Bing).

Adding & Editing Content

Title Field

Of all the wording that could sum up your content, does your title contain that specific phrase that your target audience might search for?  Consider your end user when you fill in the title field by grafting in a relevant search phrase.

Description Field

Though optional, the web system relies on what's in the Description field to generate meta-description information that search engines use to index web content! The key here is placing relevant search phrases into your description as naturally as you can while keeping things human-readable.

Body Text

Be sure to use the "Style..." drop-down menu to create proper headings and subheadings (Heading 2, Heading 3, etc.) This ensures that they're encoded in a way that search engines recognize, as weight is given to terms that have a Heading applied.

Getting Your Name Out There

Once you've done all you can on your site, you'll want to try to get other sites (outside of your own) to link to you. The more relevant sites linking to your site, the more prominent it'll rank among competing sites that contain the same search terms.

Additional Resources