Apr 10, 2014
from 11:00 AM to 12:00 PM
|Where||Brinkhous-Bullitt Room 219; also available remotely|
|Contact Name||Carol Breland|
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TV advertising options are plentiful and are most beneficial as part of an overall recruitment plan. If you haven’t considered TV ads in a while, please join our informative presentation!
During this webinar, you will learn about:
Local Consumer Demographics Research
Customizing Your Ad Campaign
Favorite Networks and Websites
Video on Demand
Targeted Recruitment Messages - TV and Online
Tailoring Ads to Engage Health-Conscious Viewers
Featured speaker: Lynne Dallin-Conklin
Executive Account Manager, Time Warner Cable Media
Lynne has 17 years of media marketing experience with Time Warner Cable Media as a Senior Account Executive. She has worked with many UNC researchers to enroll their studies. She helps recruiters achieve their goals by focusing on their specific needs and aggregating their most vital audiences using a variety of advertising platforms.
NC TraCS Moderator: Carol Breland, MPH
Research Recruitment Director, Recruitment Services
For those unable to attend in person, the presentation is available via webinar and audio.
Webinar access: https://unchealth.ncgovconnect.com/nctrecruitser
Everyone should join the meeting as a “GUEST", using the button on the lower left of the screen. Please enter the meeting room early to allow for installation of any missing plugins required.
Audio teleconference access:
Participant passcode: 564470