Turn the Towns Pink to Support Cancer Patients and Families

Thursday, October 1, 2009 — Businesses in and around Chapel Hill and Carrboro will help Turn the Towns Pink in October as they partner with UNC Lineberger Comprehensive Cancer Center for a month-long promotion to raise funds for the Comprehensive Cancer Support Program (CCSP) at the new N.C. Cancer Hospital. The observance kicks off on Friday, October 2 at the Carolina Inn’s “Fridays on the Front Porch.”

“It’s rewarding to see more than 40 businesses taking part in “Turn the Town Pink,” said Laurie Paolicelli, breast cancer advocate and executive director for the Chapel Hill/Orange County Visitors Bureau and its downtown Visitors Center. Paolicelli is a member of the Tickled Pink promotions committee. “Orange County has always been thought of as a community of givers, and whether local businesses are government related, civic, non-profit or private enterprise, the spirit of giving is as interwoven into the fabric of our community as the Tar Heels are. Our ethos is to help those in need.”

Community Partner restaurants, bars, hotels, car dealerships and retail stores have agreed to donate a percentage of their profits either on a particular day in the month of October or throughout the month to raise funds for patient and family support. In addition to their financial support they will also be decorating their businesses and storefronts pink.

Mary Seagroves, UNC Lineberger special events coordinator, explains that “we are all familiar with the color pink being associated with breast cancer awareness, but this year with our Turn the Town Pink campaign, our goal is to celebrate and honor everyone who has been touched by cancer, not just those who have been touched by breast cancer.”

The Community Partners are led by two of the more than twenty-five Tickled Pink volunteers, Chantel McCraney and Sandra Rich.

Sandra Rich explains, “We encourage people to check out the Community Partners calendar to see the schedule of events and plan to visit one of the participating partners to take part. We hope the community will help us celebrate and honor all those who have been touched by cancer by supporting these events and our Community Partners.”

The Turn the Town Pink promotion is complemented by two Tickled Pink events: a sold-out ladies’ luncheon on October 27 and a co-ed evening event on October 28 called Tickled Pink at Twilight. Both events will be held in UNC Kenan Stadium’s Pope Box.

The UNC Comprehensive Cancer Support Program (CCSP) provides compassionate and meaningful support for cancer patients and their families during their cancer experience – from diagnosis to treatment to recovery and survivorship. This Program includes a wide range of services at no charge to families – including an extensive lending library of educational materials, yoga or massage therapy, nutrition advice and a selection of wigs, scarves and hats.

To see the calendar of community partner events or to purchase tickets to Tickled Pink at Twilight, please visit: http://www.unclineberger.org/tickledpink/2009/

Media contact: Dianne G. Shaw, (919) 966-5905, dgs@med.unc.edu

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