Diffusion of Innovations Theory - UNC Center for Health Equity Research

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March 28, 2018

People, organizations, or societies adopt new ideas or behaviors at different rates, and the rate of adoption is affected by some predictable factors.

Reference: US Department of Health and Human Services. Physical Activity Evaluation Handbook. Atlanta, GA: US Department of Health and Human Services, Centers for Disease Control and Prevention; 2002, Appendix 3, pg. 43

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