People, organizations, or societies adopt new ideas or behaviors at different rates, and the rate of adoption is affected by some predictable factors.
The Ecological Systems theory states that human development is influenced by the different types of environmental systems. Formulated by famous psychologist Urie Bronfenbrenner, this theory helps us understand why we may behave differently when we … Continued
Impact of persuasive communication, which can be part of a social marketing campaign to increase positive health behaviors, is mediated by three phases of message processing– attention to the message, comprehension of the content, and … Continued
This theory focuses on three components that result in behaviour change: information, motivation and behaviour skills. Information relates to the basic knowledge about a medical condition, and is an essential prerequisite for behaviour change but … Continued
According to this theory, behaviour change may be achieved by appealing to an individual’s fears. Three components of fear arousal are postulated: the magnitude of harm of a depicted event; the probability of that event’s … Continued
The Relapse Prevention Therapy model provides a strategy for anticipating barriers and other factors contributing to participant relapse. The Model provides program participants with coping skills. Once program participants process the necessary knowledge to adapt … Continued
The social cognitive theory explains how people acquire and maintain certain behavioral patterns, while also providing the basis for intervention strategies (Bandura, 1997). Evaluating behavioral change depends on the factors environment, people, and behavior. SCT … Continued
Database about findings relating to evidence based interventions to improve health/promote healthy behaviors.
Theory of Reasoned Action suggests that a person’s behavior is determined by his/her intention to perform the behavior and that this intention is, in turn, a function of his/her attitude toward the behavior and his/her … Continued
Ajzen and Fishbein formulated in 1980 the theory of reasoned action (TRA). This resulted from attitude research from the Expectancy Value Models. Ajzen and Fishbein formulated the TRA after trying to estimate the discrepancy between … Continued
Long-term changes in health behavior involve multiple actions and adaptations over time. Some people may not be ready to attempt changes, while others may have already begun implementing changes in their smoking, diet, activity levels, … Continued