“The challenges in tobacco prevention and cessation work have grown exponentially with the advent of vaping, e-cigarettes, dab pens, nicotine pouches, synthetic nicotine, vape shops–you name it. Along with this has come some of the most effective and ruthless digital marketing that bombards and targets youth. Big Tobacco and Big Vape do not have anyone’s best interests at heart. We need to illuminate a path forward for young people. We need to address this in all aspects of society from family, community, local government, and federal levels. Get involved, become aware, look closely at retailers and what is on the shelves.”