{"id":21925,"date":"2026-04-17T14:08:16","date_gmt":"2026-04-17T18:08:16","guid":{"rendered":"https:\/\/www.med.unc.edu\/fammed\/?p=21925"},"modified":"2026-04-17T14:08:44","modified_gmt":"2026-04-17T18:08:44","slug":"unc-chatham-designated-baby-friendly-usa","status":"publish","type":"post","link":"https:\/\/www.med.unc.edu\/fammed\/2026\/04\/17\/unc-chatham-designated-baby-friendly-usa\/","title":{"rendered":"UNC Chatham Designated Baby Friendly USA"},"content":{"rendered":"<figure id=\"attachment_21926\" class=\"thumbnail wp-caption alignright\" style=\"width: 410px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21926\" src=\"https:\/\/www.med.unc.edu\/fammed\/wp-content\/uploads\/sites\/454\/2026\/04\/Chatham-Iglesias-Carpenter-MCC-2026-scaled.jpg\" alt=\"\" width=\"400\" height=\"300\" srcset=\"https:\/\/www.med.unc.edu\/fammed\/wp-content\/uploads\/sites\/454\/2026\/04\/Chatham-Iglesias-Carpenter-MCC-2026-scaled.jpg 2560w, https:\/\/www.med.unc.edu\/fammed\/wp-content\/uploads\/sites\/454\/2026\/04\/Chatham-Iglesias-Carpenter-MCC-2026-300x225.jpg 300w, https:\/\/www.med.unc.edu\/fammed\/wp-content\/uploads\/sites\/454\/2026\/04\/Chatham-Iglesias-Carpenter-MCC-2026-1024x768.jpg 1024w, https:\/\/www.med.unc.edu\/fammed\/wp-content\/uploads\/sites\/454\/2026\/04\/Chatham-Iglesias-Carpenter-MCC-2026-768x576.jpg 768w, https:\/\/www.med.unc.edu\/fammed\/wp-content\/uploads\/sites\/454\/2026\/04\/Chatham-Iglesias-Carpenter-MCC-2026-1536x1152.jpg 1536w, https:\/\/www.med.unc.edu\/fammed\/wp-content\/uploads\/sites\/454\/2026\/04\/Chatham-Iglesias-Carpenter-MCC-2026-2048x1536.jpg 2048w, https:\/\/www.med.unc.edu\/fammed\/wp-content\/uploads\/sites\/454\/2026\/04\/Chatham-Iglesias-Carpenter-MCC-2026-280x210.jpg 280w, https:\/\/www.med.unc.edu\/fammed\/wp-content\/uploads\/sites\/454\/2026\/04\/Chatham-Iglesias-Carpenter-MCC-2026-600x450.jpg 600w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption class=\"caption wp-caption-text\"><em>Iglesias (right) and Carpenter (left) at Chatham MCC<\/em><\/figcaption><\/figure>\n<p>UNC Health Chatham Hospital has been designated a Baby\u2011Friendly hospital by Baby\u2011Friendly USA, recognizing its commitment to evidence\u2011based maternity care and support for breastfeeding patients and families.<\/p>\n<p>The Baby\u2011Friendly designation reflects implementation of the Ten Steps to Successful Breastfeeding, a set of practices developed by the World Health Organization and UNICEF to support bonding, informed decision\u2011making, and healthy starts for newborns. Hospitals earning this designation demonstrate consistent, team\u2011based practices across labor and delivery, postpartum care, and newborn services.<\/p>\n<p>\u201cFor families, the first hours and days after birth can feel like a whirlwind,\u201d said Beverly Carpenter, MSN, RN-BC, Patient Services Manager in the Maternity Care Center at UNC Health Chatham. \u201cBaby\u2011Friendly designation validates the way our staff shows up at the bedside by listening first, offering hands\u2011on help, and tailoring guidance to each family\u2019s goals. We are proud to provide a welcoming environment where parents feel confident, respected, and cared for.\u201d<\/p>\n<p>At UNC Health Chatham, these efforts are carried out through the Family Medicine\u2013led Maternity Care Center, a partnership between UNC Health Chatham Hospital and the UNC Department of Family Medicine. The MCC brings together family physicians, midwives, nurses, and lactation support staff to provide full\u2011scope maternity care close to home for families in Chatham County and surrounding rural communities.<\/p>\n<p>UNC Family Medicine faculty provide clinical leadership and ongoing collaboration within the MCC, supporting a model of care that emphasizes continuity, shared decision\u2011making, and respectful, patient\u2011centered care. This approach allows patients to receive prenatal, labor and delivery, postpartum, and newborn care within their community while remaining connected to the broader UNC Health system.<\/p>\n<p>\u201cAchieving Baby\u2011Friendly designation reflects our commitment to evidence\u2011based, compassionate care for mothers and newborns,\u201d said Dana Iglesias, MD, MPH, Medical Director for the Maternity Care Center at UNC Health Chatham. \u201cFrom skin\u2011to\u2011skin bonding to individualized lactation support, our teams work together to ensure families receive consistent education and encouragement, so parents can make informed feeding decisions and feel supported every step of the way.\u201d<\/p>\n<p>The Baby\u2011Friendly recognition builds on growing evidence of the MCC\u2019s impact. A recently published three\u2011year evaluation found that outcomes at the Chatham Maternity Care Center are comparable to those at large academic medical centers, while reducing travel time for patients and improving access to care in a region that had previously experienced a loss of maternity services.<\/p>\n<p>Chatham Hospital\u2019s maternity program has also received national recognition. In December 2025, UNC Health Chatham was named a High Performing Hospital for Maternity Care by U.S. News &amp; World Report, based on measures that include safety, quality, and birthing\u2011friendly practices.<br \/>\nTogether, these milestones reflect a sustained commitment to strengthening rural maternity care through collaboration, community partnership, and family medicine leadership.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Adapted from an original<strong> <a href=\"https:\/\/www.chathamhospital.org\/ch\/about-us\/news-media\/2026\/baby-friendly\/\">Baby\u2011Friendly designation press release<\/a><\/strong> by Erica Vernon, UNC Health Chatham Hospital.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNC Health Chatham Hospital has been designated a Baby\u2011Friendly hospital by Baby\u2011Friendly USA, recognizing its commitment to evidence\u2011based maternity care and support for breastfeeding patients and families. The Baby\u2011Friendly designation reflects implementation of the Ten Steps to Successful Breastfeeding, a set of practices developed by the World Health Organization and UNICEF to support bonding, informed &hellip; <a href=\"https:\/\/www.med.unc.edu\/fammed\/2026\/04\/17\/unc-chatham-designated-baby-friendly-usa\/\" aria-label=\"Read more about UNC Chatham Designated Baby Friendly USA\">Read more<\/a><\/p>\n","protected":false},"author":58241,"featured_media":21926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"layout":"","cellInformation":"","apiCallInformation":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[27,36,72,1],"tags":[],"class_list":["post-21925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-health","category-community-health-buckets","category-community-health-news","category-news","odd"],"pp_force_visibility":null,"pp_subpost_visibility":null,"pp_inherited_force_visibility":null,"pp_inherited_subpost_visibility":null,"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UNC Chatham Designated Baby Friendly USA - Department of Family Medicine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.med.unc.edu\/fammed\/2026\/04\/17\/unc-chatham-designated-baby-friendly-usa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNC Chatham Designated Baby Friendly USA - Department of Family Medicine\" \/>\n<meta property=\"og:description\" content=\"UNC Health Chatham Hospital has been designated a Baby\u2011Friendly hospital by Baby\u2011Friendly USA, recognizing its commitment to evidence\u2011based maternity care and support for breastfeeding patients and families. The Baby\u2011Friendly designation reflects implementation of the Ten Steps to Successful Breastfeeding, a set of practices developed by the World Health Organization and UNICEF to support bonding, informed &hellip; Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.med.unc.edu\/fammed\/2026\/04\/17\/unc-chatham-designated-baby-friendly-usa\/\" \/>\n<meta property=\"og:site_name\" content=\"Department of Family Medicine\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/uncfammed\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T18:08:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T18:08:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.med.unc.edu\/fammed\/wp-content\/uploads\/sites\/454\/2026\/04\/Chatham-Iglesias-Carpenter-MCC-2026-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reid Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uncfammed\" \/>\n<meta name=\"twitter:site\" content=\"@uncfammed\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reid Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.med.unc.edu\/fammed\/2026\/04\/17\/unc-chatham-designated-baby-friendly-usa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.med.unc.edu\/fammed\/2026\/04\/17\/unc-chatham-designated-baby-friendly-usa\/\"},\"author\":{\"name\":\"Reid Johnson\",\"@id\":\"https:\/\/www.med.unc.edu\/fammed\/#\/schema\/person\/895f90b208e2d522b34c03317ec01f7d\"},\"headline\":\"UNC Chatham Designated Baby Friendly USA\",\"datePublished\":\"2026-04-17T18:08:16+00:00\",\"dateModified\":\"2026-04-17T18:08:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.med.unc.edu\/fammed\/2026\/04\/17\/unc-chatham-designated-baby-friendly-usa\/\"},\"wordCount\":503,\"publisher\":{\"@id\":\"https:\/\/www.med.unc.edu\/fammed\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.med.unc.edu\/fammed\/2026\/04\/17\/unc-chatham-designated-baby-friendly-usa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.med.unc.edu\/fammed\/wp-content\/uploads\/sites\/454\/2026\/04\/Chatham-Iglesias-Carpenter-MCC-2026-scaled.jpg\",\"articleSection\":[\"Community Health\",\"Community Health Buckets\",\"Community Health News\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.med.unc.edu\/fammed\/2026\/04\/17\/unc-chatham-designated-baby-friendly-usa\/\",\"url\":\"https:\/\/www.med.unc.edu\/fammed\/2026\/04\/17\/unc-chatham-designated-baby-friendly-usa\/\",\"name\":\"UNC Chatham Designated Baby Friendly USA - 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