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UNC School of Medicine | For School of Medicine and UNC Health Faculty and Staff

Brand and Content Guidelines

The SOM Brand

The UNC School of Medicine brand is used to represent and communicate about research and education initiatives.

The UNC Health Brand

The UNC Health or UNC Hospitals brand should be used for clinical or patient care purposes and when an event or program is associated with both entities. Clinical and patient care purposes include any service for which a patient is ultimately billed.

If you have a question about using the UNC Health brand, please refer to the Brand Central page. Access to this site is restricted to health system employees, vendors and partners on an official master services agreement.

Please Note

No new UNC Health, UNC School of Medicine or UNC-Chapel Hill brand signatures should be created. Units are not permitted to use customized signatures. UNC-Chapel Hill Branding and Identity Guidelines can be found at this link: University Branding and Identity Guidelines

Vital Signs

Vital Signs is the School of Medicine’s weekly newsletter and is intended for the schoolwide audience. If you would like to share news with Vital Signs, submit it using this form: https://news.unchealthcare.org/submit-news/

The newsletter shares updates including leadership messages, SOM news, research accomplishments, awards and more.

  • Leadership messages
  • News coverage of the School of Medicine
  • Research accomplishments
  • Awards
  • and more
  • We do not promote individual events in the Vitals Signs newsletter but we encourage anyone who has an event to submit it to our events calendar: https://news.unchealthcare.org/submit-event/.
  • News in Vital Signs should be relevant or of interest to a wide audience across the school.
  • Not every news submission will be right for Vitals Signs. If not, we will work with you to find the right place to share.

Digital Signs and Schoolwide Screensavers

Digital signs and screensavers are a great tool to reach a wide audience across the school with short reminders, timely information or actionable messages that should stay top of mind. Reach out to the Vital Signs inbox to learn more about how we can help place your information.

  • Schoolwide screensavers are updated monthly. Information that appears on the screensaver should remain current throughout the month.
  • We are not able to promote retail services or advertise for any services that are not directly affiliated with the school or University.
  • Digital signs and screensavers rotate on screens every 10-15 seconds so ideal messages will be simple and brief.
  • We can help design slides. Request design support using this link.
  • Want to design your own slide? Download templates here.

Service to North Carolina

Our goal is to be the nation’s leading public school of medicine, a promise we have made to the people of North Carolina.

We elevate stories of UNC School of Medicine service across the Tar Heel State on our state service page.

Have a story idea about your School of Medicine unit’s service to the state? Email vitalsigns@med.unc.edu.