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The UNC Department of Medicine’s Chair’s Corner podcast series has received a Gold Aster Award for “Pieces of the Picture.”


The UNC Department of Medicine has received a Gold Aster Award for “Pieces of the Picture,” an autoimmune disease podcast series from the Chair’s Corner. The award recognizes excellence in medical marketing and healthcare advertising.

Produced in early January, 2017, Pieces of the Picture reflects the rise in autoimmune disease and the invisible conditions that often require patients to make multiple trips to the doctor before ever receiving a diagnosis. Chair’s Corner creator/producer Kristen Hendrickson had experienced this in her own life. Podcast host and department chair Dr. Ron Falk had long studied autoimmune kidney disease and ANCA vasculitis. They planned a series that could help people understand autoimmune diseases more broadly by drawing attention to experts across the department.

The Aster Awards Program is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals. Entries are judged by a diverse panel of industry experts, published in the Marketing Health Today magazine. Winning entries must score in the top tier among similar sized organizations.

This series also received an “Award of Excellence” and “Best in Category” at the 2018 NCPRSA InSpire Awards. To learn more about the podcasts and the physicians featured, see this news article.