{"id":45686,"date":"2020-08-27T21:54:16","date_gmt":"2020-08-28T01:54:16","guid":{"rendered":"https:\/\/www.med.unc.edu\/medicine\/?p=45686"},"modified":"2023-06-06T17:58:29","modified_gmt":"2023-06-06T21:58:29","slug":"boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations","status":"publish","type":"post","link":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/","title":{"rendered":"Boynton Study Highlights Effectiveness of Messages from Public Health Organizations"},"content":{"rendered":"
\"marcella-boynton\"
Marcella Boynton, MD<\/span><\/figcaption><\/figure>\n

A new national study led by Marcella Boynton<\/a><\/strong>, MD, assistant professor in the division of general medicine and clinical epidemiology, and a member of the NCTraCS Education Team<\/a>, used an experimental design to examine the effect of message source on reactions to coronavirus prevention messages. The study concluded that messages referencing a public health organization had a more positive impact on the public than did messages from President Trump.<\/p>\n

The study was published as a research letter in the American Journal of Preventive Medicine<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new national study led by Marcella Boynton, MD, assistant professor in the division of general medicine and clinical epidemiology, and a member of the NCTraCS Education Team, used an experimental design to examine the effect of message source on reactions to coronavirus prevention messages. The study concluded that messages referencing a public health organization … Read more<\/a><\/p>\n","protected":false},"author":69419,"featured_media":42587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"layout":"","cellInformation":"","apiCallInformation":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[98,2,583],"tags":[629],"class_list":["post-45686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-medicine","category-news","category-research-news","tag-629","odd"],"acf":[],"yoast_head":"\nBoynton Study Highlights Effectiveness of Messages from Public Health Organizations | Department of Medicine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boynton Study Highlights Effectiveness of Messages from Public Health Organizations | Department of Medicine\" \/>\n<meta property=\"og:description\" content=\"A new national study led by Marcella Boynton, MD, assistant professor in the division of general medicine and clinical epidemiology, and a member of the NCTraCS Education Team, used an experimental design to examine the effect of message source on reactions to coronavirus prevention messages. The study concluded that messages referencing a public health organization … Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/\" \/>\n<meta property=\"og:site_name\" content=\"Department of Medicine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UNCDeptMedicine\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-28T01:54:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T21:58:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kim Morris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uncdeptmedicine\" \/>\n<meta name=\"twitter:site\" content=\"@uncdeptmedicine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Morris\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/\"},\"author\":{\"name\":\"Kim Morris\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/9a358414a53d5237f9ba3f8daa55c529\"},\"headline\":\"Boynton Study Highlights Effectiveness of Messages from Public Health Organizations\",\"datePublished\":\"2020-08-28T01:54:16+00:00\",\"dateModified\":\"2023-06-06T21:58:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/\"},\"wordCount\":104,\"image\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg\",\"keywords\":[\"2020\"],\"articleSection\":[\"General Medicine and Clinical Epidemiology\",\"News\",\"Research News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/\",\"url\":\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/\",\"name\":\"Boynton Study Highlights Effectiveness of Messages from Public Health Organizations | Department of Medicine\",\"isPartOf\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg\",\"datePublished\":\"2020-08-28T01:54:16+00:00\",\"dateModified\":\"2023-06-06T21:58:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/9a358414a53d5237f9ba3f8daa55c529\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#primaryimage\",\"url\":\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg\",\"contentUrl\":\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg\",\"width\":2560,\"height\":1708,\"caption\":\"Marcella Boynton, MD\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.med.unc.edu\/medicine\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Boynton Study Highlights Effectiveness of Messages from Public Health Organizations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/#website\",\"url\":\"https:\/\/www.med.unc.edu\/medicine\/\",\"name\":\"Department of Medicine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.med.unc.edu\/medicine\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/9a358414a53d5237f9ba3f8daa55c529\",\"name\":\"Kim Morris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/95c34b3e4d55a602b94260bccc6350c2ddfdde901530a734fe6c8fa9e3a5d399?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/95c34b3e4d55a602b94260bccc6350c2ddfdde901530a734fe6c8fa9e3a5d399?s=96&d=mm&r=g\",\"caption\":\"Kim Morris\"},\"description\":\"Medicine - Dept of\",\"url\":\"https:\/\/www.med.unc.edu\/medicine\/news\/author\/kcmorris\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boynton Study Highlights Effectiveness of Messages from Public Health Organizations | Department of Medicine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/","og_locale":"en_US","og_type":"article","og_title":"Boynton Study Highlights Effectiveness of Messages from Public Health Organizations | Department of Medicine","og_description":"A new national study led by Marcella Boynton, MD, assistant professor in the division of general medicine and clinical epidemiology, and a member of the NCTraCS Education Team, used an experimental design to examine the effect of message source on reactions to coronavirus prevention messages. The study concluded that messages referencing a public health organization … Read more","og_url":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/","og_site_name":"Department of Medicine","article_publisher":"https:\/\/www.facebook.com\/UNCDeptMedicine","article_published_time":"2020-08-28T01:54:16+00:00","article_modified_time":"2023-06-06T21:58:29+00:00","og_image":[{"width":2560,"height":1708,"url":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg","type":"image\/jpeg"}],"author":"Kim Morris","twitter_card":"summary_large_image","twitter_creator":"@uncdeptmedicine","twitter_site":"@uncdeptmedicine","twitter_misc":{"Written by":"Kim Morris"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#article","isPartOf":{"@id":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/"},"author":{"name":"Kim Morris","@id":"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/9a358414a53d5237f9ba3f8daa55c529"},"headline":"Boynton Study Highlights Effectiveness of Messages from Public Health Organizations","datePublished":"2020-08-28T01:54:16+00:00","dateModified":"2023-06-06T21:58:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/"},"wordCount":104,"image":{"@id":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg","keywords":["2020"],"articleSection":["General Medicine and Clinical Epidemiology","News","Research News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/","url":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/","name":"Boynton Study Highlights Effectiveness of Messages from Public Health Organizations | Department of Medicine","isPartOf":{"@id":"https:\/\/www.med.unc.edu\/medicine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#primaryimage"},"image":{"@id":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg","datePublished":"2020-08-28T01:54:16+00:00","dateModified":"2023-06-06T21:58:29+00:00","author":{"@id":"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/9a358414a53d5237f9ba3f8daa55c529"},"breadcrumb":{"@id":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#primaryimage","url":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg","contentUrl":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg","width":2560,"height":1708,"caption":"Marcella Boynton, MD"},{"@type":"BreadcrumbList","@id":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-study-highlights-effectiveness-of-messages-from-public-health-organizations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.med.unc.edu\/medicine\/"},{"@type":"ListItem","position":2,"name":"Boynton Study Highlights Effectiveness of Messages from Public Health Organizations"}]},{"@type":"WebSite","@id":"https:\/\/www.med.unc.edu\/medicine\/#website","url":"https:\/\/www.med.unc.edu\/medicine\/","name":"Department of Medicine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.med.unc.edu\/medicine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/9a358414a53d5237f9ba3f8daa55c529","name":"Kim Morris","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/95c34b3e4d55a602b94260bccc6350c2ddfdde901530a734fe6c8fa9e3a5d399?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95c34b3e4d55a602b94260bccc6350c2ddfdde901530a734fe6c8fa9e3a5d399?s=96&d=mm&r=g","caption":"Kim Morris"},"description":"Medicine - Dept of","url":"https:\/\/www.med.unc.edu\/medicine\/news\/author\/kcmorris\/"}]}},"featured_image":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg","featured_image_medium":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-300x200.jpg","featured_image_medium_large":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-768x512.jpg","featured_image_large":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-1024x683.jpg","featured_image_thumbnail":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-150x150.jpg","featured_image_alt":"marcella-boynton","category_details":[{"name":"General Medicine and Clinical Epidemiology","link":"https:\/\/www.med.unc.edu\/medicine\/news\/category\/general-medicine\/"},{"name":"News","link":"https:\/\/www.med.unc.edu\/medicine\/news\/category\/news\/"},{"name":"Research News","link":"https:\/\/www.med.unc.edu\/medicine\/news\/category\/research-news\/"}],"tag_details":[{"name":"2020","link":"https:\/\/www.med.unc.edu\/medicine\/news\/tag\/2020\/"}],"_links_to":[],"_links_to_target":[],"_links":{"self":[{"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/posts\/45686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/users\/69419"}],"replies":[{"embeddable":true,"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/comments?post=45686"}],"version-history":[{"count":0,"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/posts\/45686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/media\/42587"}],"wp:attachment":[{"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/media?parent=45686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/categories?post=45686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/tags?post=45686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}