{"id":4571,"date":"2018-05-25T04:00:00","date_gmt":"2018-05-25T08:00:00","guid":{"rendered":"https:\/\/www.med.unc.edu\/medicine\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/"},"modified":"2023-06-06T17:23:02","modified_gmt":"2023-06-06T21:23:02","slug":"autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards","status":"publish","type":"post","link":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/","title":{"rendered":"Autoimmune Podcast Series Wins \u201cBest in Category\u201d at NCPRSA InSpire Awards"},"content":{"rendered":"<p><!-- description --><\/p>\n<p><em>The UNC department of medicine has received an \u201cAward of Excellence\u201d and \u201cBest of Category\u201d for the Chair\u2019s Corner podcast series Pieces of the Picture.<\/em><\/p>\n<div>\n<p>The department was recognized during the 2018 North Carolina Public Relations Society of America (NCPRSA) InSpire Awards. Held May 17 at the Capital City Club in Raleigh, the annual event recognizes the best in regional public relations and communications. Joel Curran, UNC\u2019s vice-chancellor for communications, was keynote speaker for the program. Entries with top scores were recognized in 45 award categories, submitted by agencies, corporations, and other organizations across the state.<\/p>\n<p><img decoding=\"async\" class=\"image-left\" title=\"award\" src=\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg\" alt=\"Award\" \/>Produced in early January, 2017, <i><a class=\"internal-link\" title=\"\" href=\"\/medicine\/news\/chairs-corner\/autoimmune-disease-series\" target=\"_self\" rel=\"noopener\">Pieces of the Picture<\/a><\/i> reflects the rise in autoimmune disease and the invisible conditions that often require patients to make multiple trips to the doctor before ever receiving a diagnosis. Chair\u2019s Corner creator\/producer Kristen Hendrickson had experienced this in her own life. Podcast host and department chair Dr. Ron Falk had long studied autoimmune kidney disease and ANCA vasculitis. They planned a series that could help people understand autoimmune diseases more broadly by drawing attention to experts across the department.<\/p>\n<p>\u201cWe were excited to see the series recognized, and we know that it has already helped many patients who were looking for this information,\u201d said Hendrickson, a graduate of UNC\u2019s School of Journalism who is currently working on her master\u2019s degree. \u201cOur hope is that it can help many more people who may be experiencing the symptoms of autoimmune diseases or may have been given a diagnosis.\u201d<\/p>\n<p><strong>Award Entry &#8211; A Design Thinking Approach<img decoding=\"async\" class=\"image-right\" title=\"Pieces of the Picture\" src=\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/ScreenShot20180524at6.49.46PM.png\" alt=\"Pieces of the Picture\" \/><\/strong><\/p>\n<p>Visually depicted by a tangram puzzle, <i>Pieces of the Picture<\/i> explained how the immune system goes awry and mistakenly attacks healthy tissues, which can lead to conditions like lupus, thyroiditis, multiple sclerosis and inflammatory bowel disease. Like an extension of a doctor\u2019s visit, the series presented information to targeted audiences, with multiple objectives: to drive visitors to the department website for education and generate awareness on social media, while also generating interest in the podcast platform.<\/p>\n<p>Content strategies for the series<i> <\/i>centered around empathy and design thinking, beginning with basic education and an overview of eight diseases, followed by a patient perspective, before a final episode on coping strategies and support.<\/p>\n<p>&nbsp;<\/p>\n<figure class=\"thumbnail wp-caption alignleft\" style=\"width: 410px\"><img loading=\"lazy\" decoding=\"async\" title=\"Rob Kehoe and Kristen Hendrickson.jpeg\" src=\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/Rob-Kehoe-and-Kristen-Hendrickson.jpeg\" alt=\"Rob Kehoe and Kristen Hendrickson.jpeg\" width=\"400\" height=\"371\" \/><figcaption class=\"caption wp-caption-text\">Robb Kehoe and Kristen Hendrickson in the recording studio.<\/figcaption><\/figure>\n<p>Reaching Patients in Their Communities<\/p>\n<p>Each episode was promoted during key timeframes for disease awareness months, including autoimmune awareness, IBS, lupus, MS and hepatitis. The series was also shared by disease support groups and national organizations, and partnerships helped connect content with targeted audiences.<\/p>\n<p>In the end, Chair\u2019s Corner podcasts experienced a 517% increase in web traffic compared to the same time frame in 2016. All episodes were shared by at least one support group, and to date, web site traffic has increased by 247% since the series was introduced. Total impressions, including social media, were estimated to be more than 3.2 million.<\/p>\n<p><strong>Podcast Participants and Supporters<\/strong><\/p>\n<p>The department of medicine would like to thank the following people from across the department who participated: <a class=\"internal-link\" title=\"\" href=\"https:\/\/www.med.unc.edu\/medicine\/directory\/meghan-free\/\" target=\"_self\" rel=\"noopener\">Meghan Free<\/a>, PhD, Patrick Nachman, MD, Millie Long, MD, MPH, Ana Felix, MD, <a class=\"internal-link\" title=\"\" href=\"https:\/\/www.med.unc.edu\/medicine\/directory\/saira-z-sheikh-md\" target=\"_self\" rel=\"noopener\">Saira Sheikh<\/a>, MD, Jama Darling, MD, <a class=\"internal-link\" title=\"\" href=\"https:\/\/www.med.unc.edu\/medicine\/directory\/beth-l-jonas-md\" target=\"_self\" rel=\"noopener\">Beth Jonas<\/a>, MD, R. Balfour Sartor, MD, <a class=\"external-link\" title=\"deepa_kirk\" href=\"https:\/\/www.med.unc.edu\/medicine\/directory\/deepa-kirk-md\" target=\"_self\" rel=\"noopener\">Deepa Kirk<\/a>, MD, and <a class=\"external-link\" title=\"delesha_carpenter\" href=\"https:\/\/pharmacy.unc.edu\/news\/directory\/dlmiller\/\" target=\"_self\" rel=\"noopener\">Delesha Miller Carpenter,<\/a> PhD, MSPH.<\/p>\n<p>The department also thanks sound engineer Robb Kehoe in the UNC School of Medicine\u2019s recording studio, and Bradd Pavur from the division of rheumatology, allergy and immunology\/Thurston Arthritis Research Center, for their contributions to the project.<\/p>\n<p>\u201cWe are delighted by this recognition as we leverage the Chair\u2019s Corner to introduce the depth and breadth of expertise at our leading institution,\u201d said Falk. \u201cThe physicians featured are vital to who we are as a department, serving the people of North Carolina. We thank them for allowing us to highlight their expertise.\u201d<\/p>\n<p><i><a class=\"internal-link\" title=\"\" href=\"\/medicine\/news\/chairs-corner\/autoimmune-disease-series\" target=\"_self\" rel=\"noopener\">Pieces of the Picture<\/a><\/i>, is available for download on iTunes and Sound Cloud. It can also be accessed from the department of medicine website <a href=\"http:\/\/www.med.unc.edu\/medicine\/news\/chairs-corner\/autoimmune-disease-series\">here<\/a>. Listeners can choose to hear full-length tracks or listen to specific topics from shorter tracks.<\/p>\n<p><strong>Chair\u2019s Corner Podcast<\/strong><\/p>\n<p>The Chair\u2019s Corner continues to provide educational content for listeners with recent podcasts about food allergy, organ transplant, and HIV. A new series focused on genetic diseases will be released early this summer.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><!-- description --> <\/p>\n<p class='lead'>The UNC department of medicine has received an \u201cAward of Excellence\u201d and \u201cBest of Category\u201d for the Chair\u2019s Corner podcast series Pieces of the Picture.<\/p>\n","protected":false},"author":68816,"featured_media":4572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"layout":"","cellInformation":"","apiCallInformation":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[22],"class_list":["post-4571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-22","odd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Autoimmune Podcast Series Wins \u201cBest in Category\u201d at NCPRSA InSpire Awards | Department of Medicine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autoimmune Podcast Series Wins \u201cBest in Category\u201d at NCPRSA InSpire Awards | Department of Medicine\" \/>\n<meta property=\"og:description\" content=\"The UNC department of medicine has received an \u201cAward of Excellence\u201d and \u201cBest of Category\u201d for the Chair\u2019s Corner podcast series Pieces of the Picture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"Department of Medicine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UNCDeptMedicine\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-25T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T21:23:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"180\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"pkendal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uncdeptmedicine\" \/>\n<meta name=\"twitter:site\" content=\"@uncdeptmedicine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pkendal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/\"},\"author\":{\"name\":\"pkendal\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/8cff39087375fe31c9b19e5de9c3e52f\"},\"headline\":\"Autoimmune Podcast Series Wins \u201cBest in Category\u201d at NCPRSA InSpire Awards\",\"datePublished\":\"2018-05-25T08:00:00+00:00\",\"dateModified\":\"2023-06-06T21:23:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/\"},\"wordCount\":723,\"image\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg\",\"keywords\":[\"2018\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/\",\"url\":\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/\",\"name\":\"Autoimmune Podcast Series Wins \u201cBest in Category\u201d at NCPRSA InSpire Awards | Department of Medicine\",\"isPartOf\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg\",\"datePublished\":\"2018-05-25T08:00:00+00:00\",\"dateModified\":\"2023-06-06T21:23:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/8cff39087375fe31c9b19e5de9c3e52f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#primaryimage\",\"url\":\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg\",\"contentUrl\":\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg\",\"width\":180,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.med.unc.edu\/medicine\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Autoimmune Podcast Series Wins \u201cBest in Category\u201d at NCPRSA InSpire Awards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/#website\",\"url\":\"https:\/\/www.med.unc.edu\/medicine\/\",\"name\":\"Department of Medicine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.med.unc.edu\/medicine\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/8cff39087375fe31c9b19e5de9c3e52f\",\"name\":\"pkendal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1671d0e2302417477e7c1c5afe3838aeba71a3568bb99a4ad44df22ba6f8e086?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1671d0e2302417477e7c1c5afe3838aeba71a3568bb99a4ad44df22ba6f8e086?s=96&d=mm&r=g\",\"caption\":\"pkendal\"},\"description\":\"Information Technology-SOM\",\"url\":\"https:\/\/www.med.unc.edu\/medicine\/news\/author\/pkendal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Autoimmune Podcast Series Wins \u201cBest in Category\u201d at NCPRSA InSpire Awards | Department of Medicine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/","og_locale":"en_US","og_type":"article","og_title":"Autoimmune Podcast Series Wins \u201cBest in Category\u201d at NCPRSA InSpire Awards | Department of Medicine","og_description":"The UNC department of medicine has received an \u201cAward of Excellence\u201d and \u201cBest of Category\u201d for the Chair\u2019s Corner podcast series Pieces of the Picture.","og_url":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/","og_site_name":"Department of Medicine","article_publisher":"https:\/\/www.facebook.com\/UNCDeptMedicine","article_published_time":"2018-05-25T08:00:00+00:00","article_modified_time":"2023-06-06T21:23:02+00:00","og_image":[{"width":180,"height":240,"url":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg","type":"image\/jpeg"}],"author":"pkendal","twitter_card":"summary_large_image","twitter_creator":"@uncdeptmedicine","twitter_site":"@uncdeptmedicine","twitter_misc":{"Written by":"pkendal","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#article","isPartOf":{"@id":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/"},"author":{"name":"pkendal","@id":"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/8cff39087375fe31c9b19e5de9c3e52f"},"headline":"Autoimmune Podcast Series Wins \u201cBest in Category\u201d at NCPRSA InSpire Awards","datePublished":"2018-05-25T08:00:00+00:00","dateModified":"2023-06-06T21:23:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/"},"wordCount":723,"image":{"@id":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg","keywords":["2018"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/","url":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/","name":"Autoimmune Podcast Series Wins \u201cBest in Category\u201d at NCPRSA InSpire Awards | Department of Medicine","isPartOf":{"@id":"https:\/\/www.med.unc.edu\/medicine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#primaryimage"},"image":{"@id":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg","datePublished":"2018-05-25T08:00:00+00:00","dateModified":"2023-06-06T21:23:02+00:00","author":{"@id":"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/8cff39087375fe31c9b19e5de9c3e52f"},"breadcrumb":{"@id":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#primaryimage","url":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg","contentUrl":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg","width":180,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/www.med.unc.edu\/medicine\/news\/autoimmune-podcast-series-wins-201cbest-in-category201d-at-ncprsa-inspire-awards\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.med.unc.edu\/medicine\/"},{"@type":"ListItem","position":2,"name":"Autoimmune Podcast Series Wins \u201cBest in Category\u201d at NCPRSA InSpire Awards"}]},{"@type":"WebSite","@id":"https:\/\/www.med.unc.edu\/medicine\/#website","url":"https:\/\/www.med.unc.edu\/medicine\/","name":"Department of Medicine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.med.unc.edu\/medicine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/8cff39087375fe31c9b19e5de9c3e52f","name":"pkendal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.med.unc.edu\/medicine\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1671d0e2302417477e7c1c5afe3838aeba71a3568bb99a4ad44df22ba6f8e086?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1671d0e2302417477e7c1c5afe3838aeba71a3568bb99a4ad44df22ba6f8e086?s=96&d=mm&r=g","caption":"pkendal"},"description":"Information Technology-SOM","url":"https:\/\/www.med.unc.edu\/medicine\/news\/author\/pkendal\/"}]}},"featured_image":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg","featured_image_medium":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg","featured_image_medium_large":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg","featured_image_large":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901.jpg","featured_image_thumbnail":"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2018\/12\/AWARD_16901-150x150.jpg","featured_image_alt":"","category_details":[{"name":"News","link":"https:\/\/www.med.unc.edu\/medicine\/news\/category\/news\/"}],"tag_details":[{"name":"2018","link":"https:\/\/www.med.unc.edu\/medicine\/news\/tag\/2018\/"}],"_links_to":[],"_links_to_target":[],"_links":{"self":[{"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/posts\/4571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/users\/68816"}],"replies":[{"embeddable":true,"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/comments?post=4571"}],"version-history":[{"count":0,"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/posts\/4571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/media\/4572"}],"wp:attachment":[{"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/media?parent=4571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/categories?post=4571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.med.unc.edu\/medicine\/wp-json\/wp\/v2\/tags?post=4571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}