{"id":46317,"date":"2020-09-06T11:01:19","date_gmt":"2020-09-06T15:01:19","guid":{"rendered":"https:\/\/www.med.unc.edu\/medicine\/?p=46317"},"modified":"2023-06-06T17:59:33","modified_gmt":"2023-06-06T21:59:33","slug":"boynton-talks-to-wral-about-effectiveness-of-covid-19-messaging","status":"publish","type":"post","link":"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-talks-to-wral-about-effectiveness-of-covid-19-messaging\/","title":{"rendered":"Boynton Talks to WRAL About Effectiveness of COVID-19 Messaging"},"content":{"rendered":"<figure id=\"attachment_42587\" class=\"thumbnail wp-caption alignright\" style=\"width: 310px\"><a href=\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-42587\" src=\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-300x200.jpg\" alt=\"marcella-boynton\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-300x200.jpg 300w, https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-1024x683.jpg 1024w, https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-768x512.jpg 768w, https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-1536x1025.jpg 1536w, https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-2048x1367.jpg 2048w, https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-600x400.jpg 600w, https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-301x201.jpg 301w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption class=\"caption wp-caption-text\"><span class=\"discreet\">Marcella Boynton, MD<\/span><\/figcaption><\/figure>\n<p><strong><a href=\"https:\/\/www.med.unc.edu\/medicine\/directory\/marcella-h-boynton\/\">Marcella Boynton<\/a><\/strong>, MD, assistant professor of medicine in the division of general medicine and clinical epidemiology, talked with <strong><a href=\"https:\/\/www.wral.com\/coronavirus\/research-people-trust-fauci-other-health-officials-more-than-politicians-on-virus-message\/19271174\/?fbclid=IwAR0yaks1XtDjjhY7XQBXw2K6p6hWFPmnKaBjvg5uzrTEjRnqE8U13MICjtg\">WRAL<\/a> <\/strong>about a multi-institution projects that she participated in to test the effectiveness of different messages encouraging coronavirus safety measures such as wearing a mask or social distancing.<\/p>\n<p>They found that when President Trump&#8217;s name was associated with the message, the effectiveness of messages decreased, not just compared to other sources, but even when there was no source at all. Research found that more people trusted health officials compared to politicians.<\/p>\n<p>Regarding vaccine progress and participation, Boynton said &#8220;we need consistent messaging from credible sources and without that it&#8217;s going to be very difficult to get individuals to accept a vaccine.&#8221;<\/p>\n<p>Watch the story <strong><a href=\"https:\/\/www.wral.com\/coronavirus\/research-people-trust-fauci-other-health-officials-more-than-politicians-on-virus-message\/19271174\/?fbclid=IwAR0yaks1XtDjjhY7XQBXw2K6p6hWFPmnKaBjvg5uzrTEjRnqE8U13MICjtg\">here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marcella Boynton, MD, assistant professor of medicine in the division of general medicine and clinical epidemiology, talked with WRAL about a multi-institution projects that she participated in to test the effectiveness of different messages encouraging coronavirus safety measures such as wearing a mask or social distancing. They found that when President Trump&#8217;s name was associated &hellip; <a href=\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-talks-to-wral-about-effectiveness-of-covid-19-messaging\/\" aria-label=\"Read more about Boynton Talks to WRAL About Effectiveness of COVID-19 Messaging\">Read more<\/a><\/p>\n","protected":false},"author":69419,"featured_media":42587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"layout":"","cellInformation":"","apiCallInformation":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[98,2],"tags":[629],"class_list":["post-46317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-medicine","category-news","tag-629","odd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boynton Talks to WRAL About Effectiveness of COVID-19 Messaging | Department of Medicine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-talks-to-wral-about-effectiveness-of-covid-19-messaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boynton Talks to WRAL About Effectiveness of COVID-19 Messaging | Department of Medicine\" \/>\n<meta property=\"og:description\" content=\"Marcella Boynton, MD, assistant professor of medicine in the division of general medicine and clinical epidemiology, talked with WRAL about a multi-institution projects that she participated in to test the effectiveness of different messages encouraging coronavirus safety measures such as wearing a mask or social distancing. They found that when President Trump&#8217;s name was associated &hellip; Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.med.unc.edu\/medicine\/news\/boynton-talks-to-wral-about-effectiveness-of-covid-19-messaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Department of Medicine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UNCDeptMedicine\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-06T15:01:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T21:59:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.med.unc.edu\/medicine\/wp-content\/uploads\/sites\/945\/2019\/12\/marcella-boynton-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kim Morris\" \/>\n<meta name=\"twitter:card\" 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