Guide to Internal & External Communications

Important guidelines from UNC Health Care.

Is it UNC Health Care or UNC Healthcare?  Is it okay to write UNC-CH School of Medicine? What's the proper way to refer to a physician/researcher/chair?  Successful branding goes beyond a common look and feel; branding also encompasses the way content is written throughout a site. 

Take a look at the Guide to Internal & External Communications from Public Affairs and Marketing for tips on standardizing your content.