{"id":12064,"date":"2021-11-01T11:11:30","date_gmt":"2021-11-01T15:11:30","guid":{"rendered":"https:\/\/www.med.unc.edu\/webguide\/?page_id=12064"},"modified":"2026-02-03T11:59:10","modified_gmt":"2026-02-03T16:59:10","slug":"video","status":"publish","type":"page","link":"https:\/\/www.med.unc.edu\/webguide\/userguide\/media\/video\/","title":{"rendered":"Video"},"content":{"rendered":"<p>Videos can help explain complex topics, showcase your programs, and improve engagement, but only if they are added accessibly and efficiently. This page outlines how to plan, host, caption, and embed accessible videos on School of Medicine websites.<\/p>\n<h2>Covered In This Tutorial<\/h2>\n<ol>\n<li><a href=\"#plan\">Plan Ahead<\/a><\/li>\n<li><a href=\"#create\">Create the Video<\/a><\/li>\n<li><a href=\"#host\">Where to Host the Video<\/a><\/li>\n<li><a href=\"#accessibility\">Make the Video Accessible (Required)<\/a><\/li>\n<li><a href=\"#embed\">Embed or Link to the Video<\/a><\/li>\n<\/ol>\n<hr  style=\"margin:30px 0\"class=\" rule-thin osc-rule\" \/>\n<h2><a id=\"plan\"><\/a>1. Plan Ahead!<\/h2>\n<p>Creating videos, and properly captioning them, takes more time than most editors expect. Plan video production and captioning needs early in your project timeline.<\/p>\n<h2><a id=\"create\"><\/a>2. Create the Video<\/h2>\n<p>Follow standard best practices for creating high-quality video.<\/p>\n<p><strong>No patient Protected Health Information (PHI) may appear in any UNC video<\/strong>.<\/p>\n<h2><a id=\"host\"><\/a>3. Where to Host the Video<\/h2>\n<p>Do not upload video files to your Media Library. Video files are large (often larger that the 64 MB limit in the Media Library), slow down your site, and lack accessible playback controls.<\/p>\n<p>Instead, upload videos to a streaming platforms like Panopto, YouTube, and Vimeo.\u00a0These platforms are recommended because they:<\/p>\n<ul>\n<li>Support caption uploads and editing<\/li>\n<li>Work across devices<\/li>\n<li>Provide accessible player controls<\/li>\n<\/ul>\n<h3>Panopto<\/h3>\n<p>Panopto is UNC\u2019s centrally supported video hosting platform, free for campus use. Learn more in the <a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/media\/video\/panopto\/\">Panopto documentation<\/a>.<\/p>\n<h2><a id=\"accessibility\"><\/a>4. Make the Video Accessible (Required)<\/h2>\n<p><strong>All prerecorded videos on UNC websites must be accessible<\/strong> under federal and UNC accessibility standards.<\/p>\n<p>Accessibility includes:<\/p>\n<ul>\n<li>Captions (required)<\/li>\n<li>Audio descriptions (required only when visual information is not spoken)<\/li>\n<li>Transcripts (recommended for videos; required for audio-only content)<\/li>\n<\/ul>\n<h3>4.1Captions (Required)<\/h3>\n<p>Captions display spoken dialogue and important non-speech audio such as music, laughter, doors closing and background sound cues.<\/p>\n<h4>Caption Benefits<\/h4>\n<ol>\n<li>Required for deaf or hard-of-hearing users<\/li>\n<li>Helpful in sound-sensitive environments or when users have their computers muted.<\/li>\n<li>Improves SEO<\/li>\n<li>Improve comprehension by native and foreign language speakers. A\u00a0study\u00a0showed 80% of people who use video captions don\u2019t even have a hearing disability.<\/li>\n<li>Compensate for poor audio quality or background noise within a video.<\/li>\n<\/ol>\n<h4>Caption Requirements<\/h4>\n<p>Captions must be:<\/p>\n<ul>\n<li>Accurate \u2014 machine captions must be corrected<\/li>\n<li>Synchronized with the audio<\/li>\n<li>Complete \u2014 no missing dialogue.\u00a0Filler words like \u201cUm\u201d or \u201cuh\u201d can be omitted.<\/li>\n<li>Descriptive \u2014 include essential sound cues (like background music, or cheering) in brackets<\/li>\n<li>Identify speakers in brackets or parenthesis.<\/li>\n<\/ul>\n<p>Machine-generated captions must be reviewed and corrected.<\/p>\n<h4>Captioning Support<\/h4>\n<p>UNC\u2019s Digital Accessibility Office (DAO) provides:<\/p>\n<ul>\n<li><a href=\"https:\/\/digitalaccessibility.unc.edu\/training\/\">Free training on captioning best practices<\/a>.<\/li>\n<li>Access to <a href=\"https:\/\/digitalaccessibility.unc.edu\/3play-media\/\">discounted captioning services<\/a> through 3Play Media.<\/li>\n<\/ul>\n<h3>4.2 Transcripts (Recommended for Video, Required for Audio-Only)<\/h3>\n<p>A transcript is a written version of everything spoken in the video. They are required for all audio-only files, like podcasts or voice recordings. They can also accompany videos because they help:<\/p>\n<ul>\n<li>Search engines index your content<\/li>\n<li>Users who prefer reading<\/li>\n<li>Individuals on slow connections<\/li>\n<li>Users needing to search content<\/li>\n<\/ul>\n<h3>4.3 Audio Descriptions (Required Only When Needed)<\/h3>\n<p>Add audio description when key visual content is not spoken aloud. If narration already describes what is shown, additional audio descriptions are <strong>not<\/strong> required.<\/p>\n<p>An <a href=\"https:\/\/digitalaccessibility.unc.edu\/captions-transcripts\/#Audio-Descriptions\">example video with audio descriptions<\/a> can be found on the DAO website.<\/p>\n<h2><a id=\"embed\"><\/a>5. Embed or Link to the Video<\/h2>\n<p>You can either link to the video or embed it.<\/p>\n<h3>Link to the Video<\/h3>\n<p>Use standard link methods to create a text link to the video. See our <a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/getting-started\/links\/\">How to Add Links<\/a> documentation for instructions.<\/p>\n<h3>Embed the Video (Most Common)<\/h3>\n<p>Code from whichever video hosting environment you use can be copied and then pasted, or &#8220;embedded,&#8221; into a page or post. That embed code (usually an &lt;iframe&gt;) will display the video on your web page. We have documentation on a variety of ways to embed video:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/media\/video\/panopto\/\">How to embed Panopto videos<\/a>.<\/li>\n<li><a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/media\/video\/youtube\/\">How to embed YouTube videos<\/a>.<\/li>\n<li>How to use the <a href=\"https:\/\/www.med.unc.edu\/webguide\/cells\/single-cell-blocks\/text-blocks\/custom-embed\/\">Custom Embed Cell<\/a>.<\/li>\n<\/ul>\n<h3>Do Not Autoplay Videos (Required)<\/h3>\n<ul>\n<li>Autoplay can be disorienting, especially for users with cognitive or vestibular disabilities.<\/li>\n<li>People using screen readers navigate by listening, so any sound playing when the page loads will interfere with their experience.<\/li>\n<li>Audio or video should only be initiated by the user.<\/li>\n<\/ul>\n<h3>Add a Title Attribute (Required)<\/h3>\n<p>All iFrame embed code must include a <strong>descriptive title<\/strong> so screen readers can identify the video. If the embed code dose not contain a <strong>title attribute<\/strong> that describes the video, one needs to be added.<\/p>\n<ul>\n<li>Panopto\u2019s default embed code does not include a title, so editors must add it manually. View the <a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/media\/video\/panopto\/\">Panopto documentation<\/a> for instructions.<\/li>\n<li>YouTube embed code has a default title of &#8220;YouTube video player.&#8221; This needs to be updated to accurately reflect the content of the video. View the <a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/media\/video\/youtube\/\">YouTube documentation<\/a> for instructions.<\/li>\n<li>Example: &lt;iframe src=&#8221;&#8230;&#8221; title=&#8221;Interview with Dr. Lee about residency training&#8221;&gt;&lt;\/iframe&gt;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Videos can help explain complex topics, showcase your programs, and improve engagement, but only if they are added accessibly and efficiently. This page outlines how to plan, host, caption, and embed accessible videos on School of Medicine websites. 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