{"id":14379,"date":"2025-07-17T13:10:32","date_gmt":"2025-07-17T17:10:32","guid":{"rendered":"https:\/\/www.med.unc.edu\/webguide\/?page_id=14379"},"modified":"2026-02-03T12:24:16","modified_gmt":"2026-02-03T17:24:16","slug":"headings","status":"publish","type":"page","link":"https:\/\/www.med.unc.edu\/webguide\/userguide\/styling-content\/headings\/","title":{"rendered":"Headings"},"content":{"rendered":"<p>HTML headings create the structure of your web page, helping both visitors and search engines understand how your content is organized. Headings are <strong>essential for accessibility<\/strong>, <strong>SEO<\/strong> (search engine optimization), and overall <strong>user experience<\/strong>. They guide all users \u2014 not just those using screen readers \u2014 by showing how content relates from section to section.<\/p>\n<h2>Covered In This Tutorial<\/h2>\n<ul class=\"condensed\">\n<li><a href=\"#headings-matter\">Why Headings Matter<\/a><\/li>\n<li><a href=\"#hierarchy\">Heading Hierarchy<\/a><\/li>\n<li><a href=\"#best-practices\">Best Practices<\/a><\/li>\n<li><a href=\"#som-styles\">SOM Heading Styles<\/a><\/li>\n<li><a href=\"#creating\">How to Create a Heading<\/a><\/li>\n<li><a href=\"#issues\">Common Issues When Applying Headings<\/a><\/li>\n<li><a href=\"#undoing\">Undoing a Heading Style<\/a><\/li>\n<li><a href=\"#summary\">Summary<\/a><\/li>\n<li><a href=\"#videos\">Accessibility Videos<\/a><\/li>\n<li><a href=\"#example\">Example<\/a><\/li>\n<\/ul>\n<h2><a id=\"headings-matter\"><\/a>Why Headings Matter<\/h2>\n<h3 style=\"color: #333333;\">All Site Visitors<\/h3>\n<ul>\n<li>Most users skim before reading. Clear, well-structured headings make content easier to scan and understand.<\/li>\n<li>Subheadings guide visitors deeper into your content, improving engagement and reducing bounce rates.<\/li>\n<\/ul>\n<h3>Accessibility<\/h3>\n<ul>\n<li>Headings allow screen reader users to skip directly to specific sections of content, making it easier to navigate, scan and understand page content.<\/li>\n<\/ul>\n<h3>SEO (Search Engine Optimization)<\/h3>\n<ul>\n<li>Search engines use headings to interpret your content hierarchy and identify key topics.<\/li>\n<li>Descriptive, keyword-relevant headings help pages rank better \u2014 but avoid keyword stuffing, which hurts readability and trust.<\/li>\n<\/ul>\n<hr  style=\"margin:40px 0\"class=\" rule-thin osc-rule\" \/>\n<h2><a id=\"hierarchy\"><\/a>Heading Hierarchy<\/h2>\n<p>Headings must follow a logical order to meet accessibility standards. There are six levels of headings: <strong>H1 through H6<\/strong>.<\/p>\n<h3>Page Title 1 (H1)<\/h3>\n<ul>\n<li>The page title is automatically set as an <strong>H1<\/strong> in the School of Medicine web system.<\/li>\n<li>Each page should have only one H1 and it should represent the main topic.<\/li>\n<li>Keep it clear, descriptive, and unique.<\/li>\n<\/ul>\n<h3>Main Content Area (H2 &#8211; H6)<\/h3>\n<ul>\n<li>Use <strong>H2 through H6<\/strong> headings within the main content area to organize sections and sub-sections of content.<\/li>\n<li><strong>H2<\/strong> marks major sections under the H1.\u00a0<strong>H3 through H6<\/strong> are used for sub-sections.<\/li>\n<li>Headings should be used in\u00a0<strong>descending order<\/strong>. For example, the first header used in the body content area should be an <strong>H2<\/strong>. If you wish to follow the H2 with a subheading, use an\u00a0<strong>H3<\/strong>. If you wish to follow the H3 with a subheading, use an\u00a0<strong>H4<\/strong>\u00a0and so on.<\/li>\n<li>Do <strong>not<\/strong> skip heading levels (e.g., from H2 to H4), as this can confuse both users and assistive technologies.<\/li>\n<\/ul>\n<hr  style=\"margin:40px 0\"class=\" rule-thin osc-rule\" \/>\n<h2><a id=\"best-practices\"><\/a>Best Practices<\/h2>\n<h3>Use Headings For Structure, Not Style<\/h3>\n<ul>\n<li>Use headings to organize content into meaningful sections, not to make text large or bold.<\/li>\n<li>Headings make pages easier to scan and read. Visitors rely on them to quickly identify where new topics begin and locate information of interest.<\/li>\n<li>Screen readers and search engines depend on proper heading tags (&lt;h2&gt;, &lt;h3&gt;, etc.) to understand the structure of your page, <strong>not<\/strong> on visual styling such as bold, italics, or underlines.<\/li>\n<li>A <strong>common accessibility mistake<\/strong> is bolding text to make it look like a heading instead of applying the actual heading level through the editor.<\/li>\n<li>Avoid manually changing heading fonts, colors, or sizes. These styles are already built into the School of Medicine theme for consistency and accessibility.<\/li>\n<\/ul>\n<h3>Be Descriptive and Clear<\/h3>\n<ul>\n<li>Headings should accurately reflect the content that follows.<\/li>\n<li>Ensure each heading is unique and relevant to its section.<\/li>\n<\/ul>\n<h3>Break Up Long Content<\/h3>\n<ul>\n<li>Use headings to divide text into short, readable sections. This improves comprehension and helps visitors find information quickly.<\/li>\n<\/ul>\n<hr  style=\"margin:40px 0\"class=\" rule-thin osc-rule\" \/>\n<h2><a id=\"som-styles\"><\/a>SOM Heading Styles<\/h2>\n<p>In the School of Medicine web system, all heading styles are <strong>pre-configured in the theme<\/strong> to meet accessibility and branding standards including font, size, weight, and color contrast.<\/p>\n<p>Editors <strong>should not manually style<\/strong> headings (for example, by changing the font, color, or size). Simply apply the appropriate heading level (Heading 2, Heading 3, etc.) when formatting your content. The theme will automatically apply the correct visual style for each level.<\/p>\n<p>Manually styling headings can cause <strong>inconsistent formatting<\/strong>, <strong>break accessibility compliance<\/strong>, and <strong>disrupt the unified look<\/strong> of School of Medicine websites.<\/p>\n<hr  style=\"margin:40px 0\"class=\" rule-thin osc-rule\" \/>\n<h2><a id=\"creating\"><\/a>How to Create a Heading<\/h2>\n<p>To style content as a heading, use the built-in formatting tools in the editor.<\/p>\n<ol>\n<li>Place your cursor in the text you want to style as a header.<\/li>\n<li>In the toolbar, locate the <strong>formatting drop-down menu<\/strong> that typically shows \u201cParagraph\u201d by default.<\/li>\n<li>Click the dropdown and select the appropriate heading level:\n<ul>\n<li><strong>Heading 2<\/strong> is the first heading used in the main content area.<\/li>\n<li>Use <strong>Heading 3-6<\/strong> for subsections as needed.<\/li>\n<\/ul>\n<\/li>\n<li>Do not use <strong>Heading 1<\/strong> in the body content area. The page\/post title already serves as the H1.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14374 aligncenter\" src=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2025\/07\/formatting-drop-down-menu.png\" alt=\"Screenshot of the formatting drop-down menu which provides paragraph and heading options.\" width=\"250\" height=\"347\" srcset=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2025\/07\/formatting-drop-down-menu.png 576w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2025\/07\/formatting-drop-down-menu-216x300.png 216w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2025\/07\/formatting-drop-down-menu-560x778.png 560w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/p>\n<hr  style=\"margin:40px 0\"class=\" rule-thin osc-rule\" \/>\n<h2><a id=\"issues\"><\/a>Common Issues When Applying Headings<\/h2>\n<h3>Why Headings Sometimes Apply to Too Much Text<\/h3>\n<p>When you apply a heading style, it affects the entire paragraph block, not just the highlighted text. This can be confusing if the paragraph includes multiple lines that <em>look<\/em> separate but are still part of one block.<\/p>\n<p>To avoid this issue, it\u2019s important to understand the difference between a hard return and a soft return:<\/p>\n<ul>\n<li><strong>Hard Return<\/strong> (hitting <strong>Enter<\/strong> on the keyboard): Creates a new paragraph.<\/li>\n<li><strong>Soft Return<\/strong> (hitting <strong>Shift + Enter<\/strong> on the keyboard): Drops the cursor to the next line within the <strong>same paragraph<\/strong>.<\/li>\n<li>If a block of text contains soft returns, WordPress sees it as one continuous paragraph and will apply the heading to all the text in that block.<\/li>\n<\/ul>\n<p>To place heading text in its own paragraph, press <strong>Enter<\/strong> before and after the text to separate it from other content.<\/p>\n<h3>Copying from Microsoft Word<\/h3>\n<ul>\n<li>Be aware that text pated from Microsoft Word often includes multiple soft returns, which make content look like separate paragraphs, but structurally, it\u2019s all part of the same paragraph.<\/li>\n<\/ul>\n<hr  style=\"margin:40px 0\"class=\" rule-thin osc-rule\" \/>\n<h2><a id=\"undoing\"><\/a>Undoing a Heading Style<\/h2>\n<p>If text was accidentally styled as a heading, you can easily revert it back to normal paragraph text:<\/p>\n<ol>\n<li>Place your cursor inside the affected text.<\/li>\n<li>In the editor toolbar, open the <strong>Format<\/strong> drop-down menu (it may say \u201cHeading 2,\u201d \u201cHeading 3,\u201d etc.).<\/li>\n<li>Select <strong>Paragraph<\/strong> to return the text to standard body text.<\/li>\n<\/ol>\n<hr  style=\"margin:40px 0\"class=\" rule-thin osc-rule\" \/>\n<h2><a id=\"summary\"><\/a>Summary<\/h2>\n<p>Using proper headings improves:<\/p>\n<ul>\n<li><strong>Accessibility<\/strong> \u2013 screen readers use them to navigate.<\/li>\n<li><strong>SEO<\/strong> \u2013 search engines use them to understand your page.<\/li>\n<li><strong>Readability<\/strong> \u2013 visitors use them to scan and find information.<\/li>\n<\/ul>\n<p>Creating a logical heading structure takes minimal effort but has a major impact on accessibility, usability, and search visibility.<\/p>\n<hr  style=\"margin:40px 0\"class=\" rule-thin osc-rule\" \/>\n<h2><a id=\"videos\"><\/a>Accessibility Videos<\/h2>\n<div class=\"row  oscitas-bootstrap-container\">\n<div class=\"col-lg-6 col-md-6 col-xs-12 col-sm-6 oscitas-bootstrap-container\">\n\n<!-- iframe plugin v.5.2 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/9ylBqOnEXos\" title=\"Making Headings and Lists More Accessible\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" 0=\"allowfullscreen\" scrolling=\"yes\" class=\"iframe-class\"><\/iframe>\n\n<h3 style=\"text-align: center;\">Making Headings and Lists More Accessible<\/h3>\n<p style=\"text-align: center;\">Learn how screen reader users navigate using headings and lists.<br \/>\n4 min. 38 sec.<\/p>\n<\/div>\n<div class=\"col-lg-6 col-md-6 col-xs-12 col-sm-6 oscitas-bootstrap-container\">\n\n<!-- iframe plugin v.5.2 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/QP1rzxMRap4\" title=\"Web Headings for Screen Readers\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" 0=\"allowfullscreen\" scrolling=\"yes\" class=\"iframe-class\"><\/iframe>\n\n<h3 style=\"text-align: center;\">Web Headings for Screen Readers<\/h3>\n<p style=\"text-align: center;\">A blind presenter demonstrates real-world heading navigation.<br \/>\n1 min. 52 sec.<\/p>\n<\/div>\n<\/div>\n<hr  style=\"margin:40px 0\"class=\" rule-thin osc-rule\" \/>\n<h2><a id=\"example\"><\/a>Example<\/h2>\n<figure id=\"attachment_14372\" class=\"thumbnail wp-caption alignnone\" style=\"width: 561px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14372\" src=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2025\/07\/heading-example-scaled.png\" alt=\"\" width=\"551\" height=\"2560\" srcset=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2025\/07\/heading-example-scaled.png 551w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2025\/07\/heading-example-768x3570.png 768w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2025\/07\/heading-example-441x2048.png 441w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2025\/07\/heading-example-241x1120.png 241w\" sizes=\"auto, (max-width: 551px) 100vw, 551px\" \/><figcaption class=\"caption wp-caption-text\">Example of a well-structured webpage using multiple heading levels.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HTML headings create the structure of your web page, helping both visitors and search engines understand how your content is organized. Headings are essential for accessibility, SEO (search engine optimization), and overall user experience. They guide all users \u2014 not just those using screen readers \u2014 by showing how content relates from section to section. &hellip; <a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/styling-content\/headings\/\" aria-label=\"Read more about Headings\">Read more<\/a><\/p>\n","protected":false},"author":3206,"featured_media":0,"parent":2212,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"layout":"","cellInformation":"","apiCallInformation":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-14379","page","type-page","status-publish","hentry","odd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Headings - Web Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/styling-content\/headings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Headings - Web Guide\" \/>\n<meta property=\"og:description\" content=\"HTML headings create the structure of your web page, helping both visitors and search engines understand how your content is organized. 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