Pages are where you\u2019ll place your site\u2019s core content such as program details, services, and general information. Pages form the main structure of your website and are what display in the top and left-hand navigation. This guide explains how to create and organize pages while following accessibility and SEO (search engine optimization) best practices.<\/p>\n
To understand when to use a page versus a post, see Pages vs. Posts<\/a>.<\/p>\n Almost everything in the School of Medicine WordPress theme is pre-styled for consistency and accessibility<\/strong>. Avoid customizing fonts, colors, or spacing. Keeping to the theme\u2019s built-in styles ensures your site stays accessible, branded, and easy to maintain.<\/p>\n Creating a page involves more than adding text. Review the steps below to ensure your page is accessible, well-structured, and optimized for both visitors and search engines.<\/p>\n Start by adding a new page and giving it a clear, descriptive title.<\/p>\n Include written content, headings, links, images and even shortcode.<\/p>\n Once you\u2019ve created a page, decide how to save your work. You can save pages as a draft (not visible to site visitors), preview it before publishing, or make it live when it\u2019s ready for public viewing.<\/p>\n Use the Parent Page setting to organize your content and determine where it appears in your site\u2019s navigation.<\/p>\n Accessibility is required<\/strong> across all School of Medicine websites. Ensure all content (headings, images, links, etc.) meet accessibility standards. Accessible content improves usability for everyone and strengthens SEO.<\/p>\n Learn how to view and restore previous versions of a page using WordPress\u2019s revision history.<\/p>\n Web content isn\u2019t static. Information changes, and pages should be reviewed regularly to ensure all information is up to date, accessible, and formatted consistently across your site.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Pages are where you\u2019ll place your site\u2019s core content such as program details, services, and general information. Pages form the main structure of your website and are what display in the top and left-hand navigation. This guide explains how to create and organize pages while following accessibility and SEO (search engine optimization) best practices. To … Read more<\/a><\/p>\n","protected":false},"author":3206,"featured_media":0,"parent":2168,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"layout":"","cellInformation":"","apiCallInformation":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-14843","page","type-page","status-publish","hentry","odd"],"acf":[],"_links_to":[],"_links_to_target":[],"_links":{"self":[{"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/pages\/14843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/users\/3206"}],"replies":[{"embeddable":true,"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/comments?post=14843"}],"version-history":[{"count":16,"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/pages\/14843\/revisions"}],"predecessor-version":[{"id":14932,"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/pages\/14843\/revisions\/14932"}],"up":[{"embeddable":true,"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/pages\/2168"}],"wp:attachment":[{"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/media?parent=14843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Page Creation Process<\/h2>\n
1. Create the Page<\/h3>\n
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2. Add and Format Content<\/h3>\n
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3. Set a Publishing State<\/h3>\n
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4. Add a Page to the Navigation<\/h3>\n
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5. Review Accessibility<\/h3>\n
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6. Use Revisions to Undo Changes<\/h3>\n
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7. Edit and Maintain Page Content<\/h3>\n
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