{"id":2197,"date":"2017-07-28T12:27:04","date_gmt":"2017-07-28T16:27:04","guid":{"rendered":"https:\/\/med-webguide.sites.unc.edu\/?page_id=2197"},"modified":"2026-02-09T12:39:04","modified_gmt":"2026-02-09T17:39:04","slug":"web-standards-policies","status":"publish","type":"page","link":"https:\/\/www.med.unc.edu\/webguide\/userguide\/web-standards-policies\/","title":{"rendered":"Web Standards &#038; Policies"},"content":{"rendered":"<p>All School of Medicine websites must follow institutional standards for ownership, accessibility, branding, and security. These standards apply to all sites, regardless of size or purpose, and throughout the entire lifecycle of a website.<\/p>\n<h2>Website Ownership &amp; Accountability<\/h2>\n<p>Every SOM website must have a Primary Site Administrator responsible for content accuracy, compliance, and maintenance.<\/p>\n<p>\u2192 <a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/web-standards-policies\/primary-site-administrator\/\"><strong>Primary Site Administrator<\/strong><\/a><\/p>\n<h2>Content Maintenance<\/h2>\n<p>Websites must be actively maintained. Outdated or inaccurate content reflects poorly on the institution and creates risk.<\/p>\n<p>\u2192 <a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/web-standards-policies\/who-maintains-site-content\/\"><strong>Who Maintains Site Content<\/strong><\/a><\/p>\n<h2>Accessibility (Required)<\/h2>\n<p>Accessibility is mandatory for all SOM websites and content types.<\/p>\n<p>\u2192 <a href=\"https:\/\/www.med.unc.edu\/webguide\/accessibility\/\"><strong>Accessibility<\/strong><\/a><\/p>\n<h2>Branding &amp; Visual Standards<\/h2>\n<p>Sites must follow approved branding guidelines and use the SOM WordPress theme as intended.<\/p>\n<p>\u2192 <strong><a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/web-standards-policies\/logosbranding\/\">Logos &amp; Branding<\/a><\/strong><\/p>\n<h2>Security &amp; Data Protection<\/h2>\n<p>Websites must not introduce security or privacy risks and must follow University web security policies.<\/p>\n<p>\u2192 <a href=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2017\/09\/Web-Publishing-Security-Policy-rev-12.pdf\"><strong>Web Security<\/strong><\/a><\/p>\n<h2>External Vendors &amp; Freelancers<\/h2>\n<p>Third parties must follow the same standards as internal editors. The Primary site owner remains accountable.<\/p>\n<p>\u2192 <a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/web-standards-policies\/working-with-external-vendors-or-freelancers\/\"><strong>Working With External Vendors or Freelancers<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<div style=\"position: static !important;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>All School of Medicine websites must follow institutional standards for ownership, accessibility, branding, and security. These standards apply to all sites, regardless of size or purpose, and throughout the entire lifecycle of a website. Website Ownership &amp; Accountability Every SOM website must have a Primary Site Administrator responsible for content accuracy, compliance, and maintenance. \u2192 &hellip; <a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/web-standards-policies\/\" aria-label=\"Read more about Web Standards &#038; Policies\">Read more<\/a><\/p>\n","protected":false},"author":3206,"featured_media":0,"parent":2168,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"layout":"","cellInformation":"","apiCallInformation":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2197","page","type-page","status-publish","hentry","odd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Standards &amp; Policies - Web Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/web-standards-policies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Standards &amp; Policies - Web Guide\" \/>\n<meta property=\"og:description\" content=\"All School of Medicine websites must follow institutional standards for ownership, accessibility, branding, and security. 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