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TPEP’s Program Evaluation studies employ “utilization-focused” evaluation techniques, where evaluation activities and products are designed to provide the most useful information to program leaders and other stakeholders.

As an independent evaluator, TPEP works with clients at all levels including national, state, and local organizations to identify and meet their evaluation goals as well as those of their funders. This includes the design of customized surveillance and monitoring systems for gathering and reporting program data related to process and outcomes. Our staff is known for creative problem-solving, professionalism, and skill in managing project logistics and timelines.

In addition to our evaluation expertise, TPEP has an established history of conducting research using best practices and the most up-to-date research methodologies. Situated within a top research university, our team has access to a wide variety of resources and expertise to enhance our research and meet our research goals. Throughout the years, our team has contributed a plethora of evidence to the literature, which is showcased in our list of publications and conference presentations. These contributions are on topics including, but are not limited to: evidence-based strategies for tobacco prevention and cessation, media and educational campaigns, tobacco-free policies, youth access, excise taxes, and other specific issues related to tobacco use.



UNC’s Tobacco Prevention and Evaluation Program is comprised of a multi-disciplinary team of clinicians and researchers with the following expertise:

  • Study design
  • Research methods
  • Instrument development
  • Quantitative analysis
  • Qualitative analysis
  • Utilization-focused evaluation planning and implementation


TPEP services

  • Logic model development
  • Evaluation plan development
  • Creating program indicators
  • Conducting needs assessments
  • Designing and administering mail, telephone, and web-based surveys
  • Conducting secondary data analyses on large databases including YTS and BRFSS
  • Data analysis and interpretation, including the development and dissemination of evaluation briefs and comprehensive reports


Current Evaluation Clients

  • National African American Tobacco Prevention Network
  • North Carolina Department of Health and Human Services, Tobacco Prevention and Control Branch
    • North Carolina Quitline
    • North Carolina Youth Tobacco Prevention
  • State of Connecticut, Department of Public Health


Currently Funded Research Projects

  • Food and Drug Administration, Center for Tobacco Products, Enhancing Source Credibility in Tobacco Regulatory Communication