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A project communication plan is a document outlining what, when, and how information will be shared with stakeholders at key intervals. An effective communication plan addresses the following questions:

  • With whom do we need to communicate?
  • What do we need them to be motivated to do?
  • How might the message be crafted in order to achieve the desired outcome?
  • What is the most effective channel to share the message?

The goals of a communication plan are to define and streamline team communications while ensuring relevant stakeholders hear the right message at the right time.