Information Processing Paradigm - UNC Center for Health Equity Research

Behaviors

Impact of persuasive communication, which can be part of a social marketing campaign to increase positive health behaviors, is mediated by three phases of message processing– attention to the message, comprehension of the content, and acceptance of the content.

Reference: US Department of Health and Human Services. Physical Activity Evaluation Handbook. Atlanta, GA: US Department of Health and Human Services, Centers for Disease Control and Prevention; 2002, Appendix 3, pg. 43

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