Join Sharon Delaney McCloud, CDE, System Director of Corporate Communications – UNC Health, Emmy Award-winning broadcaster, TEDx speaker, and adjunct professor, as she leads this intense, interactive media training session involving presentation and video examples followed by message development techniques and on-camera mock interviews with constructive criticism.

With the prevalence of smartphone videos, YouTube, blogs, vlogs, podcasts, live streaming and Google Alerts, you are always “ON.” Whether it’s a quick comment to a reporter on the phone or a lengthy sit-down interview in a television studio, we believe you need to be prepared. We use realistic on-camera interviews followed by critique sessions that constitute the most important component of any media training. These challenging interview simulations will be tailored to the types of media interactions executives typically face.

Target Audience: All SOM Faculty 

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Focus?

• Message development, the rules of engagement and the “Interviewee’s Bill of Rights.”

Speaker:

Sharon Delaney McCloud, CDE

System Director of Corporate Communications – UNC Health, Emmy Award-winning broadcaster, TEDx speaker, and adjunct professor.

Accreditation Statement

The School of Medicine of the University of North Carolina at Chapel Hill is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

Credit Statement

The School of Medicine of the University of North Carolina at Chapel Hill designates this live activity for a maximum of 3.0 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.