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Outreach and Promotion Strategies for Engagement

“The Screening and Treatment for Maternal Depression and Related Behavioral Disorders (MDRBD) Program supports seven states in implementing programs that address maternal mental health conditions that often affect women during and after pregnancy. To advance the goals of the program, MDRBD awardees have developed promising approaches to successfully implementing program models and components in diverse settings. To promote awareness of these approaches, this brief shares insights into what awardees have found to be effective and useful strategies for provider outreach to increase recruitment and engagement in the program…

How do we know ‘what works’ in provider outreach and promotion?

Awardees describing robust outreach and promotion activities also report positive outcomes. For example, Fiscal Year (FY) 2021 evaluation data showing increased provider enrollment and participation, along with dissemination of information products, over time suggest that the outreach and promotion strategies those awardees employed may be promising. Two such awardees, whose data and approaches are highlighted in this brief, are the Kansas Connecting Communities (KCC) and the North Carolina Maternal Mental Health MATTERS (Making Access To Treatment, Evaluation, Resources, and Screening better; [NC MATTERS]). All quotations listed below are from the respective program staff…”

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