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ordPress User Guide

This User Guide is a resource for School of Medicine site managers and editors - intended to provide instruction on basic and advanced editing in WordPress.

The UNC School of Medicine (SOM) uses the White Coat WordPress theme, which has features that are specific to the SOM websites. This guide gives information on how to edit and manage a site which uses this theme and aims to answer frequently asked questions and address common issues. If you cannot find the information you are looking for, please ask for help. The School of Medicine IT Department is here to assist you.

The Basics

Request a WordPress site and learn the basics to use our web system.

Pages, News & Events

Learn how to add and display pages, news posts and events to a site.

Media & Video

Learn how to add and link to media, such as images, documents and videos.


Learn how to manage your top and left-hand navigation.

Styling Content

Learn how to layout content in columns, add buttons and other styling features.

Password Protecting Content

Learn how to restrict part of a website or the whole thing.

People Directory

Learn how to create and display profiles for your faculty and staff.


Learn how to use widgets for menus and footers.

Site Access & Permissions

Grant people the correct role to create & manage content on your site.


Learn how to create and customize forms.


Learn what a plugin is, which ones are available & how to enable/disable them.

Google Analytics

Get access to Google Analytics to see how site visitors navigate your website.


Insert, or “embed,” content from sites such as Panopto, YouTube, Facebook, and Twitter.

Web Standards & Policies

View web policies, and user accessibility requirements.

Getting Help

Request help for your School of Medicine website.