Meet the Tobacco Prevention and Evaluation Program team! From left to right: Anna McCullough, Hannah M. Baker, Kristen L. Jarman, Leah M. Ranney, Clare Meernik and Amira Osman

The UNC Tobacco Prevention and Evaluation Program (TPEP) conducts tobacco control research and program evaluation. Based in the UNC Department of Family Medicine, our interdisciplinary team collaborates with national and state level clients to conduct high quality research and responsive program evaluation studies. Our work is designed to inform policy and strengthen programs to advance public health.



What we do

Director of Tobacco Intervention Programs, Adam Goldstein, MD, MPH, presenting about TPEP & NDP work

TPEP’s Program Evaluation studies employ  “utilization-focused” evaluation techniques, where evaluation activities and products are designed to provide the most useful information to program leaders and other stakeholders. As an independent evaluator, TPEP works with clients at all levels including national, state, and local organizations to identify and meet their evaluation goals as well as those of their funders. Our staff is known for creative problem-solving, professionalism, and skill in managing project logistics and timelines.  Evaluation services TPEP provides include:

  • developing logic models conducting and analyzing focus groups and long interviews
  • creating program indicators
  • conducting needs assessments
  • designing and administering mail, telephone, and web-based surveys
  • strategically using incentives to increase response rates
  • conducting secondary data analysis on large databases like the Youth Tobacco Survey and BRFSS
  • developing and disseminating evaluation briefs and comprehensive reports

Current work

TPEP will be working on new youth tobacco prevention efforts focused on emerging tobacco products like electronic cigarettes.

TPEP is excited to be working with the North Carolina Department of Health and Human Service, Tobacco Prevention and Control Branch (TPCB), on new youth tobacco prevention efforts focused on emerging tobacco products like electronic cigarettes.

With $500,000 allocated from the NC Legislature for the current fiscal year and another $500,000 for fiscal year 2019, the TPCB is working with regional tobacco control efforts across the state to increase youth empowerment efforts related to tobacco control policy and to provide education and resources to teachers, parents, and other youth influencers who are anxious to understand and address increasing youth use of electronic cigarettes. TPEP is collaborating with the TPCB on an evaluation designed to identify challenges in getting this new work off the ground across the state, highlight early successes, and offer recommendations to maximize the impact of this funding.