Joanna Newman’s story is one of evolving dreams, boundless enthusiasm, and a knack for embracing change. From aspiring sports executive to key figure in healthcare administration, her journey reflects her versatility and her commitment to balancing professional growth with personal fulfillment.
From the Pool to the Sidelines
Joanna was a self-described “little fish,” spending her summers in the pool as a swimmer and water polo player. Her love of water even inspired childhood dreams of becoming a marine biologist. But sports always had her heart.
With parents who bled Carolina blue, Joanna was raised on a steady diet of UNC basketball and football games. It’s no surprise that her first professional dream was to work with a college sports team. “I went to undergrad for Communications because I had this big dream,” she says. And she made that dream a reality, landing roles with the UNC football and athletics business offices.
Chasing (and Redefining) the Dream
Joanna’s ambition took her to the University of Georgia, where she earned a master’s degree in sports management while interning with the athletic hospitality program. But as life often does, her path took an unexpected turn. After moving to Charlotte and working in basketball administration at UNC Charlotte, she questioned her dream’s long-term viability.
“I realized that college athletics demands a time commitment, being always on call, and frequent travel,” Joanna reflects. With her engagement, a desire to start a family, and her mother’s Alzheimer’s diagnosis, she decided to shift gears and return to her roots in Chapel Hill.
Finding a New Passion
In 2021, Joanna transitioned to healthcare administration, joining UNC Radiology. Initially unsure about the field, she quickly found her stride, supported by her mentor, Paul Marini. Over time, her role evolved into Program Coordinator, supporting senior leadership and overseeing department initiatives.
“Joanna has been an invaluable asset to our department since she joined us three and a half years ago,” says Dan Bouton, UNC Radiology Associate Chair for Administration. “Her curiosity, eagerness to take on new challenges, and exceptional attention to detail have consistently contributed to numerous successes during her time with us.”
Joanna describes her role as “organizing leadership efforts,” emphasizing her adaptability and willingness to learn. I like to think of myself as a jack of all trades,” she says enthusiastically.
“Joanna is a delight to work with; she is smart and driven while bringing fun and energy to every task,” says Lauren Burke, UNC Radiology Executive Vice Chair.
Her experience in healthcare administration has inspired her to pursue further growth. Joanna is fully committed to her new career path with plans to start a certificate program in healthcare administration at UNC’s Gillings School of Public Health in 2025.
Life Outside of Work
Joanna’s world revolves around her family. She, her husband Jacob, and their two children love exploring the Triangle’s restaurants, parks, and museums. Their favorite summer tradition? A week at Emerald Isle, a ritual they’ve cherished for the past decade.
Joanna’s love of adventure extends beyond North Carolina. If she had a superpower, it would be teleportation: “100%. Go to all the cool places.”
A True Enthusiast
If there’s one word to describe Joanna, it’s enthusiastic. Whether she’s diving into her career, family life, or favorite pastime of watching documentaries on inspiring figures like Michael Jordan, Joanna approaches everything with energy and positivity.
“Joanna is an awesome colleague,” says Sheerah Coe, UNC Radiology Communications Manager. “She is kind, helpful, and supportive, not to mention she always has a smile on her face. It’s a great day when I get the chance to connect and work with Joanna on projects.”
Her advice to her younger self reflects this outlook: “Don’t be so fixated on one thing or the little things. Take things as they come and be open to new experiences.”
Lights, Camera, Joanna
If Joanna’s life were a movie, Jennifer Lawrence would star as the leading lady, capturing her mix of determination, warmth, and humor. The title? “Joanna Newman: Live from Above.”
Through it all, Joanna’s favorite thing isn’t her impressive career trajectory or her knack for reinvention—it’s her family. Her journey may have taken unexpected turns, but it’s clear she’s exactly where she’s meant to be.