Images

Images can enhance your content and help communicate information visually. When used correctly, they improve engagement, reinforce key messages, and support the overall message of your site.

However, images must also meet accessibility, quality, and performance standards. Every image should have a clear purpose, accurate alternative text, and an appropriate size and format to ensure your site remains fast, accessible, and compliant.

Good accessibility practices, like using alt text and appropriately sized images, benefit everyone, including search engines, which rely on that information to index your content more effectively.