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School of Medicine IT

Create a Page

Creating a blank page is Step 1 of a multi-step process. For the complete process, including adding content, setting navigation, reviewing accessibility, and publishing a page, view the Pages documentation.

There are several ways to create a new page in the School of Medicine (SOM) WordPress system. This guide walks you through each option and provides tips for choosing a clear, effective page title.

Ways to Create a New Page

Option 1: From the Dashboard (Back End of the Site)

  1. Navigate to the Dashboard (the backend of your site).
  2. In the left-hand menu, click Pages.
  3. There are a couple of ways to add a page:
    1. Click the Add Page link under Pages in the left menu, or
    2. Click the Add Page button at the top of the Pages screen.
  4. This creates a new blank page.
  5. Provide a good page title (explained below).
  6. Return to the Pages documentation to continue the full page-building process (adding content, setting navigation, accessibility checks, etc.).

Screenshot of the all pages view in WordPress dashboard highlighting the ways to add a new page.

Option 2: From the Admin Bar (Front End of the Site)

  1. Locate the + New button in the admin bar located across the top of every page. You must be logged in to see it.
  2. Hover over + New and select Page.
  3. This creates a new blank page.
  4. Provide a good page title (explained below).
  5. Return to the Pages documentation to continue the full page-building process (adding content, setting navigation, accessibility checks, etc.).

Page Title

Your page title is one of the most important parts of your page. It’s a key on-page SEO element and plays a major role in how both search engines and users interpret your content.

  • Search engines rely on the page title to understand what the page is about.
  • Users often see the page title first in search results, so a clear, compelling title encourages them to click.
  • A well-crafted title helps search engines determine how closely your page matches a user’s search intent.

Because of this, choosing the right title is essential for both usability and SEO.

Tips for Strong Page Titles

  • Ensure the title reflects the content and purpose of the page – Users should understand what the page is about before they click.
  • Use clear, descriptive wording
    • “Faculty Resources”
    • “Residency Curriculum Overview”
    • “About the Department”
  • Avoid abbreviations unless they’re widely known (e.g., “MD Program” is fine)

How Page Titles Determine the URL

WordPress automatically creates a page’s URL based on the page title. This works well most of the time, but in situations like renaming a page or promoting a key page, you may want to change the URL to make it shorter, clearer, or more user-friendly. Learn more on the Changing Page URLs page.