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Documents are one of the most common accessibility issues across School of Medicine websites. Every document uploaded to your site, including PDFs, Word files, and PowerPoint presentations, must meet accessibility standards before being uploaded. These documents must have specific structure, tags and labels to ensure they are readable by assistive technology.

The Web Content Accessibility Guidelines (WCAG) and UNC policy has rules for ensuring ALL digital content is accessible.

Use Web Pages Instead of Documents Whenever Possible

Web pages are:

  • Easier to make accessible than documents
  • Mobile-friendly
  • Search-engine friendly
  • Faster for users to read and navigate

If the information belongs directly on your website, publish it as page content instead of linking to a document.


Free Training From the DAO

UNC’s Digital Accessibility Office (DAO) offers free training to help you create accessible documents. Training options include live Zoom sessions and self-paced online courses that cover how to fix common accessibility issues in Word, PDF, PowerPoint, and Excel files.

View DAO's accessibility training

Accessibility Checklists

The DAO also provides accessibility checklists to help you verify your documents meet UNC’s standards before uploading them to your site:


Before Uploading a Document

Make Sure the Document is Accessible

  • Use proper heading structure, readable text, sufficient color contrast, and meaningful link text.
  • UNC’s Digital Accessibility Office (DAO) provides guides and training on how to make documents accessible.

Check That the Document is Intended For Public Sharing

  • If you are not the original creator, review the file carefully before uploading.
  • We’ve had incidents where CV files attached to faculty profiles included home addresses, phone numbers, and email addresses, leading to patients contacting faculty at home.

Use Clear, Descriptive File Names

  • Rename files before uploading (e.g., annual-report-2025.pdf instead of final_version.pdf).

Meaningful Link Text

When linking to documents, make sure the link text is clear, descriptive, and meaningful. It should accurately describe the destination or purpose of the link — not just say “click here” or “read more.”

Link text must make sense when read out of context. This is especially important for users navigating with screen readers. Learn more about and view examples of meaningful link text.


How to Link to a Document

  1. Place your cursor where you want the document link to appear.
  2. In the editor toolbar, click the Add Media button.

Screenshot of the WordPress editor interface with the Add Media button highlighted.

  1. The Insert Media window will open. From here, you have two options:
    • Option 1: Select an Existing Document (already in the Media Library).
      • Screenshot of the Add Media interface highlighting the Upload Files and Media Library tabs.Click the Media Library tab at the top of the window (if not already selected).
      • Browse or use the search bar to find the desired document.
      • Click the document thumbnail to select it.
    • Option 2: Upload a New Document
      • Click the Upload Files tab.
      • Drag and drop your document into the upload area, or click Select Files to browse your computer.
      • Once uploaded, the document will automatically appear selected in the Media Library.
  1. With the document selected, review the Attachment Details panel on the right. From here, you have two options:
    • Option 1: Use the Document Title as the Link Text
      • Confirm that the Title field reflects accurate and meaningful link text that you want to use.
      • Click Insert into Page.
      • A link using the document’s Title will be added to the page.
    • Option 2: Use Custom Link Text
      • If the Title field doesn’t accurately reflect the link text you want:
      • Click the Copy URL to Clipboard button.
      • Close the Insert Media window.
      • Add your preferred link text to the page.
      • Highlight the link text and paste (Control + V on Windows or Command + V on a Mac) to paste the copied url and create the link.

Screenshot of the document attachment details window with the Title field and "Copy URL to Clipboard" buttons highlighted.

When linking to a larger file (over 3 MB), include the size in the link text.

Examples: Download the Annual Report (PDF, 1.8 MB)


If a Document Isn’t Accessible

If you discover that a document isn’t accessible and you’re not the creator:

  • Contact the document’s owner (the person or department that provided it) and let them know accessibility remediation is required before it can be posted.
  • Provide resources such as a link to the DAO’s training to help them make the file compliant.
  • If an accessible version isn’t available, do not upload the document. Instead, link to an accessible web page with equivalent information or request assistance from the SOM IT Web Team.

We Need Your Help!

We know many web editors aren’t the original creators of the documents they upload. However, accessibility is still required. Please help by telling your coworkers that all documents must meet accessibility standards before being shared on School of Medicine websites.

Related Resources

Word Documents

Google Documents

PowerPoint Documents

Google Slides

PDF Files

Excel

Multiple Resources