Pages
Pages are where you’ll place your site’s core content such as program details, services, and general information. Pages form the main structure of your website and are what display in the top and left-hand navigation. This guide explains how to create and organize pages while following accessibility and SEO (search engine optimization) best practices.
To understand when to use a page versus a post, see Pages vs. Posts.
Almost everything in the School of Medicine WordPress theme is pre-styled for consistency and accessibility. Avoid customizing fonts, colors, or spacing. Keeping to the theme’s built-in styles ensures your site stays accessible, branded, and easy to maintain.
The Page Creation Process
Creating a page involves more than adding text. Review the steps below to ensure your page is accessible, well-structured, and optimized for both visitors and search engines.
1. Create the Page
Start by adding a new page and giving it a clear, descriptive title.
2. Add and Format Content
Include written content, headings, links, images and even shortcode.
- Adding Headings
- Adding Links
- Adding Images
- What Is Shortcode
- How to Copy Content When Migrating Between Sites – This guide shows how to copy and paste content from an old site to a new one while correctly transferring text, images, and documents. It also explains common issues—like broken images and legacy links—that can occur if content isn’t migrated properly.
3. Set a Publishing State
Once you’ve created a page, decide how to save your work. You can save pages as a draft (not visible to site visitors), preview it before publishing, or make it live when it’s ready for public viewing.
4. Add a Page to the Navigation
Use the Parent Page setting to organize your content and determine where it appears in your site’s navigation.
5. Review Accessibility
Accessibility is required across all School of Medicine websites. Ensure all content (headings, images, links, etc.) meet accessibility standards. Accessible content improves usability for everyone and strengthens SEO.
6. Use Revisions to Undo Changes
Learn how to view and restore previous versions of a page using WordPress’s revision history.
7. Edit and Maintain Page Content
Web content isn’t static. Information changes, and pages should be reviewed regularly to ensure all information is up to date, accessible, and formatted consistently across your site.
- How to Edit Content
- Cleaning Up Website Content
- Unpublish or Delete Pages – how to unpublish pages that should no longer be visible, or permanently delete pages you no longer need – all while avoiding broken links.